CRM Lead (Student Recruitment and Marketing)

Salary: Full time starting salary is normally in the range £35,880 to £45,163 with potential progression once in post to £47,874

Contract Type: Fixed Term contract up to April 2027

Role Summary

The University of Birmingham is seeking an experienced CRM Manager (Student Recruitment and Marketing) to work with colleagues on the strategic development, implementation and operational management of our customer relationship management (CRM) system, Microsoft Dynamics.

You will play a pivotal role in building and enhancing our engagement with prospective students and other stakeholders, leveraging data-driven insights, and working collaboratively to ensure that we build a system fit for the future of student recruitment and marketing. 

Working closely with Heads of Team and the Director of Student Recruitment and Marketing, the post holder will actively engage with all stakeholders as we develop a new CRM solution for use in our student recruitment and marketing work, across the broad spectrum of marketing, events, stakeholder engagement and management, and campaigns. The post holder will work with the rest of the SR&M division to roll out the solution during the implementation phase, and support colleagues in understanding how to get the most out of the system and its constituent parts, putting in place appropriate best practice and training as we continually evolve our use of the system.

The successful candidate should have extensive experience in a CRM/marketing role, with a demonstrable background in successfully building relationships and communicating with colleagues. They should be a creative thinker with excellent attention to detail, and a quick learner who is happy to work independently. They should thrive on the opportunity to produce innovative solutions to any challenges facing the Student Recruitment and Marketing team and demonstrate the ability to work with a variety of stakeholders at all levels. They will be confident presenting ideas and plans to the wider University community, with the ability to understand complicated information and communicate it concisely. This position is required to use judgement in solving problems and should be comfortable working with external agencies and partners to plan and deliver work as necessary.

This role would be suited to someone with Microsoft Dynamics experience, excellent communication and organisation skills, experience managing complex and concurrent projects, and managing complex relationships across large organisations.

Required Knowledge, Skills, Qualifications, Experience

• Degree level education in a relevant field - where no equivalent qualification is held, significant practical relevant experience and expertise in a similar role will be required
• Extensive experience in customer relationship management and/or marketing, and using Microsoft Dynamics. 
• Experience in the education sector or a large, complex organisation is desirable. 
• In-depth knowledge of Microsoft Dynamics CRM and its marketing/sales capabilities. Certification in Microsoft Dynamics CRM or a related discipline is an advantage. 
• Demonstrable project management skills and experience with complex campaigns and processes. 

Informal enquiries can be made to Adam Gore at a.gore@bham.ac.uk  

To download the full job description and details of this position and submit an electronic application online please click on the 'Apply' button above.

Valuing excellence, sustaining investment
We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working.

Closes: 10 February 2025

Advert information