CRM Support Officer

About the school or department

As a CRM Support Officer at the university, you’ll be based in the Marketing and Stakeholder Engagement (MSE) team and will join an innovative Marketing & Campaigns team in a fast-moving environment. From supporting with the development of a new CRM strategy to executing our newly refreshed brand proposition and identity through the creation of impactful and sector leading enquirer and applicant emails and communications, it’s an exciting time to join the University. With ambitious student recruitment growth plans, you will play a vital role in helping to attract and convert potential new students to University of Gloucestershire.

About the role

We are looking for a digital marketer. Knowledge and understanding in CRM and student enquirer / applicant database management would be desirable. You will help bring our story to life through timely and relevant communications with our enquirer database to help support and guide them through their journey to application, offer and enrolment with University of Gloucestershire.

You will have a keen interest for finding new and innovative ways to communicate with our core audiences, for developing engaging and inspirational messages, and bring new ideas for how we collect, maintain and analyse our prospect database. This should be coupled with a keen eye for detail to ensure all emails and communications are sent out accurately, are of a high quality and sent in a timely fashion.

Ideally, you will have some experience in being able to design and build HTML email communications, copywriting experience in crafting, developing, editing and proofing content, and analytical experience to track performance against pre-determined KPIs to help produce accurate and meaningful post activity reports to aid future decision making. 

While experience working in the HE sector would be of benefit, it is more important that you understand the role of CRM in student recruitment, that you know the importance in sending out regular and relevant comms and ensuring our messages are sent out to the right people at the right time and through the most appropriate CRM channel.

You will have a good analytical mind and ideally have experience of using relevant databases whether that is Azorus, Salesforce or another alternative student focussed database. You’ll have experience in generating and sharing easily digestible reports for key stakeholders and team members.

In joining us, you’ll become part of successful and respected Marketing & Campaigns team and support colleagues to deliver market-leading communications to our future students and their stakeholders. If you have a genuine passion for CRM innovation, supporting students & the higher education sector, we’d love to hear from you.

The University is committed to building a diverse & inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Leader, guaranteeing an interview to everyone who meets the definition of disability set out in the Equality Act 2010 & the essential criteria contained within the person specification.

Contact details

Clive Cooper (ccooper11@glos.ac.uk) - Marketing & Campaigns Manager

Key dates

Closing date: Sunday 1^st December 2024

Interview: Wednesday 11 December 2024

How to apply

To apply please click on APPLY at the top of this page, you will be asked to complete the attached applications form.

To avoid disappointment please apply early, we reserve the right to close this advertisement early if we receive a high volume of suitable applications.

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