CRM and Digital Marketing Coordinator

About the role

The Gardens, Libraries, and Museums (GLAM) at the University of Oxford are looking for a highly organised and detail-oriented CRM and Digital Marketing Coordinator to support the implementation of the Galaxy Audience Platform Project (GAPP). This ambitious project aims to centralise and streamline audience engagement across GLAM, ensuring an audience-focused approach to visitor engagement, loyalty, and revenue growth.

As CRM and Digital Marketing Coordinator, you will play a key role in implementing and optimising the GLAM Dynamics system. You will support the rollout of the CRM, champion its adoption across GLAM sites, and ensure the smooth integration of digital marketing and e-communications. Your responsibilities will include:

• Assisting with the analysis, configuration, testing, and deployment of the new CRM system.
• Managing data administration, ensuring compliance with GDPR and data governance policies.
• Delivering training and maintaining user manuals to support colleagues across GLAM.
• Developing and implementing email marketing templates, customer journeys, and performance metrics.
• Collaborating with internal stakeholders to ensure CRM utilisation aligns with audience engagement objectives.

This is a fixed-term (18 months), full-time role, working 37.5 hours per week.

The role supports a hybrid working model, with the expectation of working on-site a minimum two days per week.

About You

We are seeking a proactive and analytical individual with the following essential skills:

• Knowledge of marketing, communications, or membership services, with experience using CRM or ticketing systems.
• Hands-on experience with email marketing platforms and a strong understanding of customer journeys.
• A good grasp of GDPR compliance and experience managing digital databases.
• Strong analytical skills and confidence in reporting on digital engagement and campaign performance.
• Excellent written and verbal communication skills, with the ability to simplify complex topics for non-specialist audiences.
• Advanced IT skills, particularly in Microsoft Word and Excel.
• The ability to work collaboratively with colleagues across different departments and functions.

The following skills are also desirable:

• Experience in digital marketing or working with a media and digital advertising agency.
• Knowledge or experience in the library, museum, or cultural heritage sector.

How to apply

You will be required to upload your CV and a supporting statement as part of your online application. Your supporting statement should list each of the essential and desirable selection criteria, as listed in the job description, and explain how you meet each one. CVs alone will not be considered.

We aim to provide a supportive working environment and are happy to discuss training and professional development opportunities. The Chair of this recruitment panel will be Helen Moulden, Head of Commercial Systems, who can be contacted with enquiries relating to the role (helen.moulden@glam.ox.ac.uk ).  General queries about the recruitment and application process should be directed to the Recruitment team within our Human Resources department (recruitment@glam.ox.ac.uk).

Only applications received online by 12.00 midday GMT on Friday 21^st February 2025 can be considered. Interviews are expected to take place on Wednesday 05^th March 2025 and Thursday 06^th March 2025.

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