Marketing Officer

Salary: Full time starting salary is normally in the range £32,296 to £34,866 with potential progression once in post to £39,105

Contract Type: Fixed Term contract up to 8 months

Background

External Relations is the division responsible for delivering the University of Birmingham to the world and prides itself in seizing opportunities that will enhance the profile and reputation of the University. We communicate with many different audiences to build purposeful relationships internally, locally, nationally and internationally. We enable those who wish to apply to study here to make informed choices.

This Marketing Officer role provides dedicated marketing support, working closely with colleagues in the wider Student Recruitment and Marketing team and with colleagues from across External Relations and the wider University

Role Summary

This is an exciting role in a busy, innovative and fast-paced team. Working across the whole spectrum of the marketing mix and both digital and traditional marketing channels, the post holder will work on undergraduate, postgraduate and international marketing campaigns. In addition to creating highly tailored marketing content and having a high level of competency in technological solutions to deliver customer relationship management activity and web content, they will bring together detailed market insight with marketing expertise to deliver measurable marketing campaign activities. 

The post holder should be a creative thinker with excellent attention to detail, and a quick learner who is happy to work collaboratively to produce innovative solutions to business challenges. 

The post holder will work on dynamic campaigns, and tasks will include writing and sourcing content, producing communications plans and developing digital advertising plans for a variety of activities. They will act as one of the primary web content editors for the Student Recruitment and Marketing team and will be responsible for looking after a range of content. The post holder should have experience of using CRM systems and developing communications plans across different channels. 

The Marketing Officer will work collaboratively across External Relations and the successful candidate will have excellent interpersonal skills and be confident to present ideas and plans successfully to the wider University community. 

Person Specification

• Educated to Degree level (or equivalent qualifications) in marketing or a closely related field and a desire to develop your career in this area - where no equivalent qualification is held, significant practical relevant experience and expertise in a similar role will be required.
• An interest in or experience of working in an education marketing environment.
• Excellent communication skills, with demonstrable copywriting experience for a breadth of audiences.
• Experience of using web Content Management Systems (CMS).
• A thorough understanding of Customer Relationship Management (CRM), and experience of using a CRM system.
• Computer literate, confident and competent in the use of database systems and electronic communication.

Informal enquiries can be made to Grace Gardner, email: g.e.gardner@bham.ac.uk. 

To download the full job description and details of this position and submit an electronic application online please click on the 'Apply' button above.

Valuing excellence, sustaining investment
We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working.

Closes: 02/02/2025

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