International Marketing and Business Development KTP

Location: Alwayse Engineering Ltd, 6 Miller Street, Birmingham B6 4NF

Contract Type: Fixed Term (24 months)

This KTP project aims to innovate the business model of a Birmingham-based, industry-leading manufacturer specializing in material handling equipment. The company seeks a KTP Associate to apply business model innovation techniques and international marketing research to create solution-oriented offerings for global markets.

This role provides an exciting opportunity to work in a fast-paced, growth-driven company. Located near Birmingham’s city center, the position requires strong work ethic, creativity, and autonomy, enabling the Associate to lead impactful initiatives.

Candidate Profile:

The ideal candidate will be qualified to MSc level, preferably with a BSc in industrial or mechanical engineering, followed by an MSc or MBA with modules in international marketing and business model innovation.

Skills/Experience Required:

Essential:

• Business model innovation frameworks
• B2B sales and marketing techniques
• International marketing methodologies
• Strategic change management in complex environments
• Stakeholder engagement to drive business growth

Desirable:

• Substantive industrial experience in international marketing, global branding, or business model innovation.

Main Responsibilities:

• Redesigning value propositions using business model innovation frameworks
• Redesigning value networks with appropriate tools
• Conducting international competitor analysis
• Market segmentation and strategy development for international markets
• Managing supply chain relationships
• Embedding knowledge and frameworks within the organization
• Promoting entrepreneurial thinking

Personal Attributes:

• Resilience and ability to work in complex international settings
• Strong interpersonal and communication skills
• Leadership qualities with excellent self-organization and time management
• Ability to work independently and use initiative
• Passion for innovative solutions

Additional Benefits and Support:

• Up to £4,000 for personal and professional development
• 25 days annual leave
• Professional support and mentorship
• Mental health and wellbeing support
• Flexible working arrangements based on performance

Career Prospects:

This role offers great career potential in new business development and marketing. Notably, 60% of KTP associates are offered permanent positions at the end of their projects.

This is a Knowledge Transfer Partnership (KTP). Understanding the KTP model and your crucial role in it is essential. Learn more at www.aston.ac.uk/ktp.

The Company:

A Birmingham-based leader in material handling equipment manufacturing.

Aston University:

You will work with a team from Aston University, including Dr. Reza Marvi, Dr. Wendy Tabrizi, Dr. Geoff Parkes, Dr. Antonio Masi, and Mr. Ian McKechnie, as well as the Senior Management Team of the company.

Location:

Based in Central Birmingham, with access to Aston University facilities and some required travel to key clients.

For informal enquiries, contact Dr. Reza Marvi at r.marvi@aston.ac.uk.

Aston University is committed to equality and diversity and offers a supportive working environment.

For further information and to apply on-line, please click the above “Apply” button.

We guarantee interviews for disabled applicants who meet the minimum criteria.

This role's salary is below the threshold for sponsoring new Skilled Worker applicants. However, sponsorship may be available for candidates under 26, holding a relevant PhD, or meeting specific visa criteria. For more information, contact hr_immigration@aston.ac.uk.

Closing Date: 23.59 hours BST on Tuesday 15 April 2025

Interview Date: To be confirmed

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