Digital Marketing Manager

Location: Stirling Campus

Contract type: Open ended   

The Post

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment for a Digital Marketing Manager.

At the University of Stirling we communicate with a global audience across paid, earned and owned digital channels and we require an adaptive individual to provide leadership across multiple digital communication channels.

Working closely with the marketing and web teams you will create and deliver the digital content, email and social media strategies and oversee the output of high-quality content including copy, photography and video, ensuring content is on brand, measurable and relevant to target audiences.

The post holder will be a marketing and content specialist with expertise in writing and creating engaging multimedia content for multiple target audience groups.  You will be creative and innovative with the ability to bring to life insights, topics and trends, interrogate analytics and provide great reporting. You will have an appreciation of the technological environment within which the digital marketing team operates and an understanding of the tools and business processes required to deliver high-quality creative assets and targeted content.

You will have significant experience leading the delivery of content projects in digital and marketing environments using social networks, email marketing software, CRM systems and third party media channels to generate awareness, leads and optimise conversion. You will have experience in the production, delivery and implementation of content for large paid media schedules. We are looking for someone who will quickly apply relevant skills and expertise and bring enthusiasm, innovation and a creative flair to refresh our digital output.

Description of Duties

The post holder will manage the University’s digital content channels, ensuring that the conversation is engaging, on brand and relevant to our priority markets. Duties include:

Planning and research

• Create and manage the University’s digital marketing strategies including a digital content, email communication, social media strategy and international market strategies
• Plan and implement the operational digital content plans including video content, social media and blogs

Content

• Oversee the development of engaging digital content in blog, web, video, social media and email format
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience

Insight and reporting

• Horizon scan, collect market intelligence on digital trends, user insights and provide analysis and interpretation to inform direction
• Lead on reporting of performance for campaigns, social, e-mail and Chinese media

Essential Criteria

You will be an enthusiastic and reliable team player, with excellent organisational and interpersonal skills to optimise this exciting and innovative role.

Essential skills include:

• Educated to degree level or able to demonstrate relevant experience with experience at senior level, responsible for leading teams
• Excellent organisational and planning skills with a keen attention to detail and ability to multitask
• Exceptional communication and copywriting skills with the ability to translate complex technical information into easily understood content
• Creativity with the ability to lead the development and implementation of engaging content including copy, film, photography, infographics, etc

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | University of Stirling

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