International Marketing Officer

City St George’s, University of London is the University of business, practice and the professions and brings together the expertise and excellence of City, University of London and St George’s, University of London into one institution.

The combined university is one of the largest suppliers of the health workforce in the capital, as well as one of the largest higher education destinations for London students.

Combining a breadth of disciplines across health, business, law, creativity, communications, science and technology, we are creating a ‘health powerhouse’ for students, researchers, the NHS and partners in uniting a world-leading specialist health university. We are now one of the UK’s largest health educators, where staff and students have access to an expanded team of brilliant academic and professional services colleagues, combined resources and facilities and more interdisciplinary opportunities.

The merger creates opportunities to generate significant change in the world of healthcare including changes to treatment, population health monitoring, workforce development and leadership, policy, and advocacy.

Background

Part of the Marketing & External Relations Department, the Student Recruitment and Marketing team is responsible for planning and executing strategic marketing and recruitment initiatives for both undergraduate (UG) and postgraduate (PG) programmes. This role sits within the Postgraduate and International Marketing team, focused on promoting the postgraduate course portfolio at City St George’s in both UK and international markets. The team’s primary objective is to drive an increase in enquiries, applications, and enrolments, thereby supporting the University’s recruitment targets.

Responsibilities

You will contribute to City St George’s marketing initiatives with a focus on international markets and in support of the International Student Recruitment team. The role entails working on marketing and communication activities, including email marketing, content creation, CRM, advertising, research and insights, recruitment events promotion and web-content. You will work in close collaboration with other Marketing Officers and staff from across the University, with responsibility to implement targeted campaigns for both overseas prospective students and applicants.

Person Specification

You will have experience of working in a Higher Education marketing role and possess a robust knowledge of the education sector, including undergraduate and postgraduate recruitment cycles, overseas markets, and the student journey. Experience of working on marketing and communications activities is essential, especially in multi-channel campaigns, email marketing, and content development. The role requires strong organisation, communication and interpersonal skills. Excellent copywriting and proofreading skills and a great eye for detail are required along with the ability to work with limited supervision and collaboratively as part of a team.

Additional Information

Closing date: 24th November 2024 at 11:59pm.

The selection process will involve an interview and an assessment. Further details will be confirmed at the interview stage.

City St George’s offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.

City St George’s, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background.

City St George’s operates a guaranteed interview scheme for disabled applicants.

The University of business, practice and the professions.

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