Postgraduate and International Marketing Manager

City St George’s, University of London is the University of business, practice and the professions and brings together the expertise and excellence of City, University of London and St George’s, University of London into one institution.

The combined university is one of the largest suppliers of the health workforce in the capital, as well as one of the largest higher education destinations for London students.

Combining a breadth of disciplines across health, business, law, creativity, communications, science and technology, we are creating a ‘health powerhouse’ for students, researchers, the NHS and partners in uniting a world-leading specialist health university. We are now one of the UK’s largest health educators, where staff and students have access to an expanded team of brilliant academic and professional services colleagues, combined resources and facilities and more interdisciplinary opportunities.

Background

Part of the Marketing & External Relations Department, the Student Recruitment and Marketing team is responsible for planning and executing strategic marketing and recruitment initiatives for both undergraduate (UG) and postgraduate (PG) programmes. This role sits within the Postgraduate and International Marketing team, focused on promoting the postgraduate portfolio at City St George’s in both UK and overseas. The team’s primary objective is to drive an increase in enquiries, applications, and enrolments, thereby supporting the University’s recruitment targets.

Responsibilities

Your role will be to position City St George's as the top choice for high-calibre postgraduate applicants through targeted, data-driven, and innovative marketing initiatives. You will lead a variety of marketing tactics, including advertising, email marketing, CRM communications, market research, content creation, and recruitment event promotion, all designed to support postgraduate and international student recruitment from enquiry to enrolment. Alongside line managing three marketing officers, you will collaborate with colleagues across the university to deliver cohesive and impactful campaigns.

Person Specification

The ideal candidate will have marketing and student recruitment experience in Higher Education, demonstrating a solid understanding of the postgraduate recruitment cycle, markets and student journey. Proficiency in digital marketing activities is essential, particularly in email marketing, content creation, and advertising. Experience in managing people and projects, as well as collaborating with a variety of stakeholders, is required. Strong organisational, analytical, communication, and interpersonal skills are crucial, as well as excellent copywriting and proofreading abilities.

Further details of experience, knowledge and skills required can be found in the job description.

Additional Information

Closing date for applications: 24th November 2024 at 11:59pm

Interviews are scheduled on 10th and 11th December 2024.

City St George’s is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

We welcome applications regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race and ethnic origin, religion and belief, sex, sexual orientation and socio-economic background.

City St George’s operates a guaranteed interview scheme for disabled applicants.

At City St George’s, subject to agreement, relevant Professional Services roles may be undertaken in a hybrid way, involving a mixture of working on campus and at home each week. Specific details will be discussed and agreed with the successful candidate. A hybrid working arrangement will not detract from any comprehensive induction, that will include relevant on-site activities.

Regardless of where colleagues are working, City St George’s’ premises will be their primary and contractual place of work.

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