Applicant Communications and Conversion Manager

Agile working (blend of home and office based)

The Opportunity 

This post represents an exciting opportunity for an ambitious and motivated individual to join a dynamic team in Keele University’s Global Student Recruitment and Admissions Directorate. The Directorate is responsible for the university’s admissions, recruitment and applicant marketing operations. 

The successful candidate will play a pivotal role in shaping the journey of prospective students to Keele University. They will develop innovative communication and conversion strategies and campaigns with the aim of increasing firm acceptances. As the leader of the Communications and Conversion Team, the post holder will oversee the creation and execution of targeted campaigns, liaising with internal and external partners, using data-driven insights to personalise communications and ensure a seamless applicant conversion journey.

You will have significant experience in roles related to applicant or student communications within a university or educational context, with a thorough professional understanding of communications management, customer relationship management, campaign development and implementation, evaluation and adjustment to maximise ROI, and managing or motivating staff or individuals. The role requires excellent copywriting, editing, and project management skills.

The Benefits

The University recognises that its success depends upon the contribution and dedication of its talented staff. In return, we have a competitive benefits package available, including:

• Competitive rate of pay with annual increments within the grade (Keele Spine)
• Generous annual leave entitlement with opportunities to purchase additional leave
• Excellent staff pension scheme
• Access to continued personal, professional and career development
• On site ‘outstanding’ nursery
• Discounted health & fitness facilities on site
• Cycle to work scheme (subject to eligibility)

Please note that the starting salary will typically be at the bottom of the pay scale shown above.

The University is committed to operating flexible working practices wherever possible.

The University

Keele University is renowned for its exciting approach to higher education, innovative research, beautiful campus, strong community spirit and excellent student experience. With a turnover in excess of £170 million, over 12,500 students and a total staff of approximately 2000, the University provides high quality teaching across a wide range of academic and vocational subjects and promotes world-class research. Further information can be found at https://www.keele.ac.uk/about/

Keele University values equality and diversity across our workforce and to ensuring our staff community is reflective of the diversity of our student population. In support of these commitments the University welcomes applications from individuals of Black, Asian and ethnic minority backgrounds for all roles.

How to Apply

To apply online for this vacancy and for full post details and copies of job descriptions, please click on the 'Apply' button above. 

Keele University employees wishing to apply should login to Employee Self Service and click on the 'View current vacancies' link.

For informal enquiries may be addressed to Steve Male, s.male@keele.ac.uk. Applications to this address will not be accepted. 

Closing Date: 31 March 2025

Interviews: 14 April 2025

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