Market Research Officer

More details

Swansea campus (hybrid working with travel to other locations as necessary)

Full time (37 hours per week)

About Us

The University of Wales Trinity Saint David (UWTSD) traces its heritage back to the first university in Wales, receiving its Royal Charter in 1828 and is honoured to have His Majesty King Charles III as Royal Patron.

UWTSD now teaches over 16,000 students across its six campuses in the UK; four in Wales and two in England. It has long-standing international educational partnerships in Europe, China, Malaysia, the USA and elsewhere.

Our aim is to transform education, and by doing so transform the lives of the individuals and the communities we serve. We are already recognised for providing an outstanding student experience:

• 1st in Wales and joint 3rd in the UK for Student Satisfaction (Times Higher Education, July 2024)
• 1st in Wales for 7 subjects and Top 10 in the UK for 3 subjects (Guardian University League Table 2024)

Our success is due to the commitment, skill, knowledge, and ability of our people working together. We are now building on this strong culture and provision to become a leading provider of accessible higher education.

The Role

We are seeking a highly motivated Market Research Officer to join the Market Insight Team within the Marketing Directorate, based in Swansea.

This role involves conducting comprehensive market research to identify trends, consumer behaviours, and emerging opportunities. You will provide high-quality analysis and insights to support curriculum review, marketing strategies, and programme portfolio development.

In this position, you will:

• Design and deliver evidence-based market research using primary and secondary methodologies.
• Analyse data using tools like survey platforms, Google Analytics, and search analytics tools.
• Produce timely reports and insights that inform key strategic decisions.
• Work collaboratively with stakeholders across the University and external partners.

We would particularly welcome applications from individuals with a passion for market research and experience or qualifications in related fields such as data analysis, consumer behaviour, or higher education marketing.

About You

We are looking for a motivated professional with:

• A degree-level qualification or equivalent experience in a relevant role.
• Experience in designing and conducting primary research (e.g., surveys, focus groups, interviews).
• Strong familiarity with analytics tools such as Google Analytics, SEMrush, or Ahrefs.
• Excellent analytical skills, with the ability to interpret and present data clearly and effectively.
• Advanced IT skills, including proficiency in Microsoft Excel.
  Strong verbal and written communication skills, including the ability to explain insights to non-technical audiences.
• A proactive and detail-oriented approach to work.

Desirable:

• Proficiency in Python or SQL programming.
• Experience with data visualization platforms (e.g., PowerBI, Tableau).
• Knowledge of GDPR and data protection regulations.
• Experience in higher education marketing or brand evaluation.
• Familiarity with Welsh (basic greetings or willingness to learn).

Benefits

For full benefits of working at UWTSD see – Jobs and Working at UWTSD | University of Wales Trinity Saint David

Apply online via the above ‘Apply’ button.

Please note, this application process does not include the option to submit a CV. Therefore, your application will be assessed based on your answers to the application questions only and, in particular, your Supporting Statement.

Note your correspondence language will be determined by the language you apply in. To apply in Welsh, please click ‘Cymraeg’ at the top right of the screen. 

Closing date: 28^th February 2025, 11:59pm

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