Senior Marketing Officer (Social Media)

The role

We’re recruiting for a Senior Marketing Officer on a fixed term contract to lead on overseeing the implementation of our over-arching social media strategy and diverse range of multi-channel campaigns.

Working particularly closely with digital marketing, current students, content and creative and media teams, plus marketing and communication colleagues more widely to develop plans and deliver content that form part of the wider marketing strategy, the Senior Marketing Officer will ensure the delivery of engaging content and meaningful interactions with our million followers and support social media practitioners around the University.

The post-holder is responsible for increasing visibility and engagement and ensuring a strong social and digital presence for the University, promoting academic, civic and research strengths, and showcasing the student experience to deliver on the marketing team’s KPIs for recruitment and reputation.

What will you be doing?

• Lead on the delivery and design of impactful global social media campaigns showcasing our leading research, world-class education and vibrant city through a network of colleagues from across External Relations
• Oversee organic paid boosting setup
• Provide training and support to our nearly 500 accounts run by teams and departments from across our institution
• With the Marketing Manager, oversee audience insight, conduct platform reviews and have full oversight of reporting, monitoring and evaluation of our channels to ensure we’re getting the best out of them
• With Head of Marketing, Head of Media and Marketing Manager, support with implementing and developing the University’s social media strategy, policies and guidelines across the University of Bristol
• Develop rapid response social media content, with a particular focus on supporting incident management communications across social media platforms.
• Provide line management to the Social Media Officer

You should apply if

You’re a skilled social media practitioner with a proven track record of working on a high-profile brand, and able to show the real-world impact of previous social media campaigns you’ve worked on. You have experience working on a major brand’s social media strategy and presence, ideally in a HE environment and with international experience. Experience of all major social media platforms, data-led strategic planning and upskilling colleagues is a must, and you are able to read, understand and react to data and analytics.

You can confidently and diplomatically work with colleagues and peers, and look to bring new ideas to the table, with a focus on seeing what works best and keep on top of the latest trends and emerging platforms. You’ve either delivered social media advertising campaigns or worked in tandem with teams that do.

Ideally, you’ll be used to a fast-paced organisation. Flexible and agile, whilst committed to ensuring best practice, quality and clear processes that enable co-creation and collaboration. More than anything you love social media! 

Additional information

For informal queries please contact Lynette Oakey, lynette.oakey@bristol.ac.uk

We reserve the right to close the vacancy early should we receive a sufficient number of suitable applications. Please apply at your earliest convenience to avoid disappointment

This advert will close at 23:59 UK time on 17/11/2024 (Dependant on number of applications)

Our strategy and mission

We recently launched our strategy to 2030 tying together our mission, vision and values.

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