Content Marketing Officer

Location: What campus or campuses will the role be based at? You can also say here if the role will be hybrid.

About the role:

The Content Marketing Officer produces inspiring and engaging marketing content to promote and position Imperial College Business School’s degree programmes competitively amongst the world’s top business students.

What you would be doing:

You would be helping to execute the creation of marketing content and communications strategies, that will attract interest, enquiries and applications from high calibre potential students from across the world.

What we are looking for:

• Content Creation and Strategy Implementation: Plan, produce, and distribute high-quality content (blogs, videos, social media) to support the Business School's Programmes Marketing and Recruitment strategy, ensuring it aligns with the brand's voice and guidelines.
• Collaboration and Project Management: Manage relationships with internal and external stakeholders, including working with external suppliers, PR agencies, and coordinating the Student Content Creator scheme to develop content-led projects.
• SEO and Analytics Expertise: Utilise SEO best practices to create and optimise content, and evaluate marketing activity through analytics tools to measure performance and inform future strategies.
• Cross-Functional Coordination: Work closely with various teams to integrate content into key marketing touchpoints, such as the digital brochure, and ensure consistency across channels.
• Technical and Creative Skills: Demonstrate proficiency in Adobe Creative Suite, CMS (Drupal preferred), social media platforms, and strong copywriting skills for multiple audiences, ensuring high-quality and engaging content across different mediums.

What we can offer you:

• You’ll have the opportunity to shape and implement the content marketing strategy, directly influencing the growth and reputation of the Business School's programmes.
• The chance to work in a collaborative environment. You will work with a diverse range of teams, from PR agencies to student content creators, gaining exposure to various marketing functions and contributing to large-scale content projects.
• Enhance your technical skills in content production, SEO, and analytics, while developing your expertise in managing digital marketing campaigns and multi-channel content strategies.
• This role offers a dynamic working environment where you’ll juggle multiple projects, manage priorities, and adapt to evolving content marketing trends.

• The opportunity to continue your career at a world-leading institution and be part of our mission to continue science for humanity

• Benefit from sector-leading salary and remuneration package (including 39 days off a year and generous pension schemes)

• Get access to a range of workplace benefits including a flexible working policy from day 1, generous family leave packages, on-site leisure facilities and a cycle-to-work scheme
• Interest-free season ticket loan schemes for travel

• Be part of a diverse, inclusive, and collaborative work culture with various staff networks and resources designed to support your personal and professional wellbeing.

Further Information

This is a Full Time and Open-ended role based at 52 Princes Gate London SW7 2PG which is opposite to Imperial College London, South Kensington Campus.

If you require any further details on the role please contact: Helen Richardson – h.richardson@imperial.ac.uk

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