Head of Market Insight

Do you have extensive market research experience, both qualitative and quantitative? Are you skilled at finding solutions through market insight, research, and analysis, specifically in the higher education industry? 

If so, the Department of Marketing, Communications & External Affairs has an exciting opportunity to join the team as Head of Market Insight. You will be responsible for providing high-quality market analysis and reporting, through both primary and secondary research. You work will provide key inputs into the development and delivery of the University’s business, marketing and communications strategies. 

You’ll identify market-related strategic problems of the University and its departments, such as portfolio development, branding and market opportunities for student recruitment. Through an understanding of internal clients’ objectives and requirements and implementation of appropriate data collection methods, research and analysis, you’ll deliver robust research findings and actionable recommendations. 

This role also supports monitoring and reporting of the impact and effectiveness of the department, as well as market analysis in support of the optimisation of existing programmes of study and the development and implementation of new programmes. The aim is to ensure the University’s marketing is built on a robust understanding of market opportunities and insight into stakeholder needs and expectations. 

A collaborative team player and leader, you excel in building strong relationships across diverse teams and stakeholders. You’re adept at juggling multiple priorities in a busy and complex environment, ensuring high-quality outputs. Resilient, adaptable, and detail-oriented, you are passionate about using evidence-based insights to shape strategic decisions and drive success.

Interviews will be held the week commencing 20th January 2025

For an informal discussion, please contact Vicki Mowat (Director of Marketing & Brand) at vjm36@bath.ac.uk. However, all applications must be submitted via our website.

What we can offer you:

• a very generous employer contributory pension scheme
• generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
• we are a family-friendly University and with an increasingly agile workforce, are open to flexible working arrangements
• an excellent reward package that recognises the talents of our diverse workforce
• a wide range of personal and professional development opportunities
• a number of support options available for new and existing staff to help with the cost of some immigration expenses which you may be eligible for: Relocation allowance, Visa Reimbursement, Interest-Free Loan. Find out more about our benefits.

We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality & intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, & value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, & community by reinforcing our Safer Recruitment commitment.

We are very proud to be an autism friendly university and are an accredited Disability Confident Leader; committed to building disability confidence and supporting disabled staff.

Find out from our staff what makes the University of Bath a great place to work.

Further details:

• Job Description & Person Specification
• Terms and Conditions of Employment

Advert information