Digital Marketing Manager - AD2644SB

Start Date: As soon as possible

Marketing at the University of St Andrews is going through a period of growth and development to help support the delivery of the University’s strategic objectives. To support the development of our growing marketing function, the University has developed a new exciting opportunity and is seeking to appoint a Digital Marketing Manager. The new role of Digital Marketing Manager will provide an exciting opportunity to implement the way the University markets a brand-new portfolio of digital Masters programmes and short courses to prospective students locally, nationally and globally.

Working in a fast-paced environment with a can-do approach, they will demonstrate the value of expert story-telling, playing an important role in the team to deliver high-quality content for coordinated campaigns in support of  the University of St Andrews Strategy 2022 – 2027 and the development of our new online postgraduate provision. Working with colleagues in Admissions and Corporate Communications, the post-holder will also develop the digital delivery of campaigns for recruitment to in-person programmes.

Reporting to the Senior Digital Marketing Manager part of a wider admission marketing team, communications team, and digital communications and analytics experts to support the University’s digital theme. You will be an excellent communicator skilled at maintaining effective professional relationships with internal and external stakeholders and working collaboratively across all functions and levels of the University postgraduate online degrees and short course schools.

You will be responsible for the St Andrews Postgraduate Online course pages on the website. You will manage and expand our digital, data-driven marketing capability and continue to embed a new digital marketing operating model that focuses on data and insight-based decision making, ‘best in class’ customer experience and ‘digital first approach’ customer centric behaviours, and champion this operational shift across the broader marketing function in admissions, communications and digital communications teams.

Employees of the University have access to a wide range of staff benefits including:

• Annual leave of 34 days, plus 5 public holidays
• Financial contribution to relocation
• Membership of the USS Pension Scheme with generous employer contributions
• A hybrid working environment, including partial homeworking where appropriate

This post will/may be primarily based at the Eden Campus at Guardbridge, a state-of-the-art working environment for professional services units; and/or Admissions, St Katharine’s West, The Scores, St Andrews.

Further information and informal enquiries may be directed to Daniel Easterbrook , email: dje4@st-andrews.ac.uk , Tel: 01334 464246

Applications are particularly welcome from people from Black, Asian and Minority Ethnic (BAME) backgrounds, and other protected characteristics who are under-represented in professional posts at the University.

Equality, diversity and inclusion are at the heart of the St Andrews experience and form a central pillar of the University Strategy.  We strive to create a fair and inclusive culture demonstrated through our commitment to diversity awards (Athena Swan, Carer Positive, LGBT Charter and Race Charters). We celebrate diversity by promoting profiles of BAME, LGBTIQ+ staff and supporting networks including the Staff BAME Network; Staff with Disabilities Network; Staff LGBTIQ+ Network; and the Staff Parents & Carers Network.  Full details available online: https://www.st-andrews.ac.uk/hr/edi/

This role is not eligible for visa sponsorship.  Information on other visa options is available at https://www.gov.uk/check-uk-visa or by contacting our HR Immigration Team on hrimmigration@st-andrews.ac.uk

Please quote ref: AD2644SB

Further Particulars: AD2644SB FPs.doc

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