Marketing Executive (LUM580/1370)

This role supports the delivery of marketing strategies (and associated campaigns) for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds), working closely with marketing and student recruitment professionals from across the department.

This role provides generalist marketing support, delivering on delegated projects, producing briefs and post-campaign reports, conducting research, and coordinating colleagues both inside and outside the department.

What You Will Do

• Support the development and delivery of marketing strategies for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds), under the guidance of the Marketing Strategy Manager.
• Take responsibility for delivering any delegated marketing projects and campaigns, being the point of contact on set projects and ensuring that all teams are aware of deadlines as well as their responsibilities within the project
• Work in close collaboration with academic colleagues to gain important. information, ensure agreement on marketing materials, and discuss operational marketing delivery.
• To assist (and lead when delegated) with the production of marketing collateral, producing briefs, identifying imagery, writing engaging copy and liaising with staff, students and suppliers.
• To undertake desk research for the purpose of gathering market intelligence and insight, including competitor analysis and marketing trends.
• Complete post-campaign reports alongside the strategy manager/lead.

About You

• Experience of contributing to successful multi-channel marketing campaigns.
• Experience across a broad range of generalist marketing channels, such as OOH, digital, events and content.
• Experience of measuring the results of marketing campaigns and implementing the associated learnings.
• Good communication skills, both verbal and written.
• Seeks to bring innovation and initiative to daily activities.
• Stays focussed on a set plan, but with the ability to remain agile as required.
• Takes an inclusive and collaborative approach to working life.
• Good organisational skills and attention to detail.

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).
  • Support Staff 27 days (increasing to 32 days after 5 years service)
  • Academic 37 days
  • Senior Management 37 days
• Generous Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

Our commitment to Equality, Diversity and Inclusion (EDI) in recruitment is key to our Group’s values. We are dedicated to fostering a workplace that embraces equality, diversity and inclusion in all its forms, where every candidate is treated with fairness, respect, and equity. Our recruitment processes are designed to ensure equal opportunities, remove bias, and promote a diverse talent pool. We continually assess and improve our practices to ensure that every individual, regardless of background, has an equal chance to succeed. By championing EDI, we aim to create a workforce that reflects the richness of our communities and drives innovation through diverse perspectives. To find out more about what our commitment to EDI means to us please Click here to learn more about our EDI objectives.

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