International Marketing Lecturer (Part-time)

Role Outline

Boston University Study Abroad London is seeking a lecturer to teach a popular elective course in International Marketing as part of our Fall 2024 London Internship Programme for American study abroad students. Starting in mid-October, teaching is for 9 weeks on Mondays (AM or PM slots) or Fridays (AM slots) amounting to 40 classroom contact hours in total, plus final exam coverage for the course, which concludes on Thursday 12th December.

Elective B classes are taught on Mondays or Fridays. Monday classes are scheduled for 14th, 21st, and 28th October; 4th, 11th, 18th, and 25th November; 2nd, 3rd and 9th December. Alternatively, Friday classes are scheduled for 18th and 25th October; 1st, 8th, 15th, 22nd , and 29th November; 5th, 6th and 10th December. The final exam is scheduled for 12th December. Additionally, 11th December is reserved as a contingency teaching day, to be utilised if any lectures cannot be delivered as planned during the academic calendar.

This is a temporary appointment with the potential to be renewed.

See https://www.bu.edu/abroad/programs/london-internship-advertising-marketing/ for details on BU Study Abroad London.

International Marketing

This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester, students will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing.

Specifically, the course aims to:

• Provide an understanding of the practice, strategies and goals of international marketing
• Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated
• Analyse the impact of cultural, social, political and economic factors on marketing strategies
• Determine when to use different product-market entry and penetration strategies
• Discuss how and when the integrated marketing mix should be utilised in various international markets
• Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international case studies.

Required Skills

The successful candidate will be a highly competent lecturer, possessing significant professional experience and teaching expertise in International Marketing. They will hold a minimum of a Master’s degree, preferably a PhD, in a relevant discipline. Applicants should demonstrate excellent cross-cultural communication skills and experience in teaching undergraduate students, preferably including American & international students.

To apply, please send your CV with a covering letter via the 'Apply' button above, tel: 020 7244 6255. Your letter must explain concisely your suitability for the role in terms of your teaching expertise and industry experience.

Review of applications will begin immediately, with a closing date of Sunday 7th July. Initial interviews are expected to be held from the week commencing Monday 15th July.

Candidates must have the unrestricted right to work in the UK.

Boston University is an affirmative action/equal opportunity employer, committed to increasing the diversity of our faculty. Members of under-represented groups are encouraged to apply.

Job Location

South Kensington, London, UK.

Salary: A competitive fee is paid per course taught.

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