Knowledge Transfer Associate - Agile Retail

Contract type: Fixed term contract
Working pattern: Full time ( 35 hours per week)

The Post

It is expected that the successful candidate will be based in London at the offices of the industry partner. They will become part of Agile Retail’s Strategic Growth team and work closely with other members of the company. While in London, contact with the Academic team will be regularly scheduled and will be fully supported by the University.

The project seeks to develop a first of its kind, sector leading, model that can accurately measure the holistic value physical retail contributes to a brand, enhancing performance and better informing investment decisions. 

Description of Duties

Currently, an off-the-shelf, commercial model to measure the ‘new’ value of stores does not exist. In developing a proprietary solution to a category-wide problem, the aim is to create significant intellectual and commercial value for the business: opening doors to new customers, justifying more experiential, consumer-centric retail, and encouraging online brands into bricks-and-mortar.

The focus is to provide: an understanding of the role and function of stores in the consumer decision-making process; an evaluation of their commercial contribution through blended metrics (e.g. brand awareness, omnichannel customer value, contribution margin); the applicability of any new evaluative measures, such as ‘return on experience’; and a validated model ready for commercial adoption.

This KTP project will develop a series of metrics and a “Toolbox” that can be used to evaluate the financial viability and future value of a physical retail store.  Far beyond current operational know-how, it will seek to measure and predict the ROI of physical stores, encourage increased investment in bricks-and-mortar, and breath life back into the high street. 

Essential Criteria

• A Masters (PhD preferred) in business, marketing, analytics, retail or other relevant field
• Involvement in a research project ideally involving multiple collaborators and stakeholders
• Experience in developing research and design frameworks across different market sectors and geographical locations
• Quantitative and qualitative research skills, and experience of conducting empirical fieldwork within a business environment

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | University of Stirling

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