Marketing Assistant (Undergraduate)

About the role

Join Imperial College London as a Marketing Assistant (Undergraduate)! Be at the forefront of attracting the brightest STEM undergraduate students to a university ranked second globally by QS. You will support the delivery of innovative, multi-channel marketing campaigns that attract the brightest undergraduate students. Working closely with the Senior Marketing Officer (Undergraduate), you will help create compelling content, manage campaigns, and ensure Imperial’s brand stands out among top global institutions. This is an exciting opportunity to contribute to the growth of a diverse and talented student community while developing your skills in a dynamic, data-driven marketing environment.

What you would be doing

• Support the implementation of multi-channel marketing campaigns that generate leads, engagement, and applications for Imperial’s undergraduate courses.
• Assist in creating and editing high-quality content for digital marketing campaigns, email marketing, and advertising copy.
• Help maintain accurate and inspiring profiles on third-party affiliate websites, ensuring content aligns with Imperial’s brand and strategic goals.
• Collaborate with internal teams and external suppliers, including media agencies, to deliver impactful campaigns.
• Assist with the coordination of photo and video shoots, interviews with students and staff, and the production of marketing materials.
• Use marketing analytics tools (e.g., Google Analytics) to track campaign performance and report on key metrics.
• Ensure compliance with data protection regulations (e.g., GDPR) and maintain data integrity within the CRM system (MS Dynamics).
• Support market research activities, including competitor analysis and feedback collection from prospective students.

What we are looking for

• Content creation skills: Experience in copywriting, editing, and proofreading marketing materials for diverse audiences and channels.
• Digital marketing knowledge: Familiarity with digital marketing tools, content management systems, and social media platforms.
• Analytical mindset: Ability to use data to measure campaign success and make informed decisions.
• Organisational skills: Strong administrative and project management skills, with the ability to manage multiple tasks and meet deadlines.
• Team collaboration: Excellent communication and interpersonal skills, with the ability to work effectively within a team and build relationships with external suppliers.
• Attention to detail: A keen eye for detail, ensuring all content is accurate, on-brand, and aligned with strategic goals.
• Creative flair: A passion for creating engaging content that resonates with prospective students.

What we can offer you

• The opportunity to work at a world-leading university in the heart of London.
• A competitive salary and benefits package, including 39 days of annual leave and a generous pension scheme.
• Career development and training opportunities to help you grow in your role.
• A supportive and diverse team of marketing professionals who are passionate about higher education.

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