Head of UK Marketing & Communications (UK)

The College

DGHE is the higher education division of David Game College. Established in 1974 the College is ISI inspected, QAA reviewed and OfS registered, with a reputation for quality and academic excellence.

David Game Higher Education is an independent college based in the City of London offering BTEC HND, Top-Up and Degree courses in business, health and social care, public services and criminology, and digital & creative technologies.

DGHE offers a vibrant, practical and inclusive learning environment that supports students to thrive, reach their full potential, and advance their careers. Since DGHE’s foundation in 2013, the college has evolved to deliver high-quality, empowering education. We welcome students and staff from all backgrounds.

The Job

We seek an experienced leader and manager, with a ‘hands-on’ approach, to drive the development of our UK marketing and recruitment efforts. Your key responsibilities will include:

• Develop and implement strategic and tactical plans to enhance student recruitment, stakeholder/community relations and internal communications.
• Oversee a small Marketing and Communications team: lead, supervise and support all marketing and communications activities, development of multimedia content and collateral, events and outreach activities.
• Manage updates to the DGHE website, social media calendar, external placements including Higher Education websites, social media campaigns and Google Ads, and provide strategic direction and quality control for all digital communications.
• Manage, oversee and support colleagues in planning for, carrying out and amplifying the stories of events such as student recruitment fairs, special guests, career guidance activities, Inductions, Open Days, Graduation, staff events, UCAS workshops, Educational Field trips, recruitment events, community engagement activities, etc.
• Work closely with the Admissions department to recruit students to DGHE through formulating and implementing specific strategic plans, following through on the recruitment process, managing a shared CRM, meeting and exceeding recruitment targets.
• Develop strategies (with the Admissions department) to expand the UK network of Recruitment Agents and provide onboarding and training to ensure they have the resources they need to succeed.
• Carry out market research, monitoring and regular reporting on past and potential marketing and communications activities. Contribute to statistical/information reports, competitor analysis and recommendations to the Head of Centre on new products or activities. Track Key Performance Indicators.

The Person

The successful candidate will hold a higher degree or relevant professional qualification and have significant and relevant work experience. You will need an excellent knowledge of the Higher Education sector and experience of UK student recruitment, including working with referral agencies, outreach activity, event management and recruitment fairs. Experience in delivering marketing campaigns (especially digital and social media), utilising the full marketing mix and relevant data to evaluate activity, is equally important. You will also need experience of working at a strategic level in marketing and communications, including leadership and managerial skills, with the ability to motivate and lead a small team effectively, setting clear objectives to manage performance and ensure successful implementation of plans.

Job description and person specification available here

Apply

The vacancy is open for an April start, although for the right candidate a later appointment could be accommodated. It is largely a college-based role but does have some opportunity for hybrid working.

To apply please send covering letter and CV to: jobs@dghe.ac.uk via the 'Apply' button.

Candidates are advised to apply early since the vacancy will be closed when the right person is found.

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