Social Media Executive

The opportunity

University of the Arts London (UAL) is looking for a Social Media Executive to play an essential role in the Social Media and Digital Communications team of its newly-integrated Communications function.    

You’ll deliver engaging, platform-specific content that resonates with students, staff, alumni and external stakeholders. You'll help grow our online community engagement and contribute to strategic communication objectives such as raising the profile of the University, building our brand and enhancing our reach and reputation.   

As a Social Media Executive, you will support the cross-university social media function by working collaboratively with teams from diverse professional disciplines. Your work will play a key part in ensuring our content meets our audiences' needs by tracking our social media performance and improving our content using data insights.

About you

We're looking for a creative and proactive Social Media Executive who thrives in an agile digital environment. You will be passionate about creating engaging, audience-first content and have a strong understanding of how social media platforms can be used strategically to enhance engagement, reputation and advocacy. You’ll be highly organised, data-driven and confident in managing multiple projects at once.  

You will be able to demonstrate:  

• Experience in creating and delivering engaging, platform-specific social media content across a range of channels
• Strong copywriting skills
• Experience in managing content scheduling and content calendars
• The ability to analyse performance metrics, spot trends and make data-driven recommendations for content optimisation
• A solid understanding of community management, including responding to comments and messages, fostering engagement and escalating risks where necessary.

Collaboration is at the heart of this role, both in being a proactive and helpful team player, but also by sharing information and working with other teams as part of our newly integrated communications structure.  

We are UAL

University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet. London is core to who we are, a place where we meet and share ideas with people from different backgrounds and cultures.

Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.

For further details and to apply please click the apply button.

Closing date: 20^th March 2025, 23:55.

Our culture

UAL is committed to creating diverse and inclusive environments for all staff and students to work and learn – a university where we can be ourselves and reach our full potential. We offer a range of family friendly, inclusive employment policies, flexible working arrangements and Staff Support Networks. We welcome applicants from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.

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