Associate Director (Rest of the World Markets)

Join the University of East London – Shaping Futures for 125 Years

University of East London (UEL)  is a vibrant, diverse, and forward-thinking institution dedicated to transforming lives through exceptional education and career-focused opportunities. As a careers-first university, we have been proudly preparing students for the jobs of the future for 125 years.

UEL has always been at the forefront of innovation, and our ambitious Vision 2028 strategy underscores our commitment to reshaping education for the benefit of all. We empower students from all backgrounds with the skills and opportunities to excel in today’s dynamic world.

Our dedication to excellence is reflected in our achievements. We are proud to be recognised as the University of the Year for Teaching Quality in the Times and Sunday Times Good University Guide 2025. UEL ranks 1st in London for Student Experience (National Student Survey 2024), and 3rd in London for Teaching Satisfaction (Guardian University Guide 2025).

At UEL, we don’t just teach; we inspire, innovate, and empower. Join us as we continue to shape the future.

About Us: External Relations Directorate

We are on an exciting journey to transform student recruitment and engagement. Our External Relations Directorate brings together Communications & Engagement, Marketing, Student Recruitment & Conversion, Outreach & Access, Digital & Design, Events, and the International Office. We are an agile, innovative team, embracing digital-first strategies and continuous improvement to stay ahead in a fast-moving sector.

If you're passionate about international student recruitment, thrive in a dynamic environment, and want to play a key role in shaping UEL’s global reach, this could be the perfect opportunity for you.

About the Job

As Associate Director (Rest of the World Markets), you will lead UEL’s recruitment efforts across multiple international regions, driving strategic growth and diversification. You will be responsible for developing and executing a sector-leading regional sales strategy, managing high-performing recruitment teams, and building strong relationships with key stakeholders.

Key responsibilities include:

• Leading and developing a high-performing sales team to drive student recruitment across assigned markets.
• Defining and executing a regional sales strategy to achieve ambitious recruitment and conversion targets.
• Building strong partnerships with marketing, admissions, and compliance teams to ensure a seamless student journey.
• Monitoring and reporting on sales performance, identifying opportunities for improvement.
• Managing budgets effectively, ensuring strong return on investment.
• Representing UEL internationally, attending key events and meetings to promote the university.

This is an opportunity to make a significant impact in a fast-growing, forward-thinking university that is committed to shaping the future of global higher education.

About You

We are looking for a results-driven leader with a passion for international student recruitment and a deep understanding of global higher education markets. You should bring:

• Proven leadership experience in international student recruitment, with a track record of achieving and exceeding targets.
• Strong sales and stakeholder management skills, with the ability to develop and execute market strategies.
• Exceptional communication and negotiation skills, with the ability to engage senior leadership and external partners.
• A data-driven mindset, using insights and CRM tools to drive decision-making
• A willingness to travel extensively, representing UEL in key markets.
• A commitment to innovation, embracing new technologies and approaches to recruitment.

Desirable: Knowledge of UK immigration and compliance regulations for international students and experience in developing marketing campaigns for student recruitment.

Why Join Us?

At UEL, we are committed to creating a diverse and inclusive environment where bold ideas thrive. You'll be part of a forward-thinking team shaping the future of international recruitment, with the opportunity to lead strategic initiatives that make a real impact.

We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits.

You can explore our full benefits package here: https://uel.ac.uk/benefits-professional-services-positions

Equal Opportunities

UEL is an inclusive equal opportunities employer and is proud of our Equality, Diversity, and Inclusion achievements, including a zero gender pay gap, membership in Stonewall, and winning Athena Swan awards. We expect all UEL employees to accept our EDI policy and will not tolerate discrimination in any form.

We're a disability confident employer and value all applications. Please let us know if you require any reasonable accommodations throughout the recruitment process.

If you're ready to join a University that values your outstanding skills and perspectives and is dedicated to making a difference, we invite you to explore a career with us. We are excited to welcome versatile individuals who are committed to advancing their careers while making a positive impact on the world

🔗 Apply Now – click the "Apply" button below and submit your CV along with a cover letter outlining your suitability for the role. Your cover letter should highlight your relevant skills, experience, and motivation for applying.

Interviews will be week commencing the 31^{st of} March 2025 at Dockland Campus.                                                                             

Please note that this advert may close earlier than the deadline if we receive many applications. We encourage you to submit your application as soon as possible.