Senior Marketing Executive

London College of Contemporary Arts (LCCA) is where the latest in art and creative thinking meets advanced business skills. The college’s ground-breaking degrees, diplomas and courses are designed to reward students’ artistic talent with career success. Aided by its association with the University for the Creative Arts, it delivers high-quality courses while fostering strong industry connections, ensuring students and staff can thrive in the dynamic creative economy. Graduating students leave LCCA as ambitious, passionate and highly creative individuals who are well-placed to embark on a successful career in their chosen specialisation.

Assisting the Marketing Manager in the creation of online and offline advertising campaigns. Continually displaying in-depth knowledge of marketing good practice and translating ideas across all channels, in line with lead targets and ROI. The Senior Marketing Executive is also in charge of supervising our PPC and natural search channels in order to drive high quality traffic to our website and improve customer journey.

Taking a hands-on role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored.

• Online PPC/online channels budget management
• Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
• Providing guidance and working with the Undergraduate Marketing Executive
• Delivering ROI on marketing & sales revenue targets
• Achieving lead generation targets across all LPC channels
• Delivering a fully integrated marketing plan and strategy for the Undergraduate Product Channel sin conjunction with the Marketing Manager
• Improving consumer journey across all touch points for both prospective and current students
• Liaising with external partners to support in dual branded marketing communications and activities
• Supporting and delivering ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.
• Integrating the social media and PR teams in line with all marketing activities
• Liaising with the design, copy and brand teams to ensure brand consistency and delivery of all campaigns creatively
• Ensuring compliance with the group PIP and QAA policies and ensuring job logs are kept up-to-date along with all evidences of claims and published information across all Postgraduate channels
• Creating effective analytical reports for optimizing all marketing campaigns.
• Implementing clear and appropriate KPIs for both the marketing strategy and your team
• Managing and guide the implementation of this strategy with the Marketing Executives
• Continuously develop the skills and knowledge of your team
• Working closely with Academics, Managers and key stakeholders to develop engaging positioning for current/new programmes within the marketplace, both in the UK and Internationally
• Working effectively with the wider marketing department, including creative designers, copywriters and other marketing executives and managers to develop creative revenue focused campaigns, and organization wide

Qualifications/Education

Essential

• Marketing degree (or equivalent)

Desirable

• CIM qualification