Social Media Officer

Carmarthen or Swansea campus (hybrid working with travel to other locations as necessary)

ABOUT US

The University of Wales Trinity Saint David (UWTSD) traces its heritage back to the first university in Wales, receiving its Royal Charter in 1828 and is honoured to have His Majesty King Charles III as Royal Patron.

UWTSD now teaches over 16,000 students across its six campuses in the UK; four in Wales and two in England. It has long-standing international educational partnerships in Europe, China, Malaysia, the USA and elsewhere.  

Our aim is to transform education, and by doing so transform the lives of the individuals and the communities we serve. We are already recognised for providing an outstanding student experience:

• 1st in Wales and joint 3rd in the UK for Student Satisfaction (Times Higher Education, July 2024)
• 1st in Wales for 7 subjects and Top 10 in the UK for 3 subjects (Guardian University League Table 2024)

Our success is due to the commitment, skill, knowledge, and ability of our people working together. We are now building on this strong culture and provision to become a leading provider of accessible higher education.

We are now looking for Social Media Officer to join our Carmarthen or Swansea campus on a full time, permanent basis, working 37 hours per week.

THE ROLE

The Social Media Officer’s primary role is to support the Marketing team with the planning, organisation and delivery of social media activity that attracts prospective students to study with the University. The role will primarily focus on creating and scheduling different types of content that encourages positive engagement with the University brand across its suite of social media platforms. 

The Social Media Officer will be managed by the Social Media Manager but will also be expected to build close professional relationships with managers and colleagues throughout UWTSD to ensure a proactive and planned approach to all of the University’s social media activity.

The Social Media Officer will be responsible for overseeing a group of Content Creators.

The Social Media Officer’s primary location will be in either Carmarthen or Swansea. However, the post holder may also be required to visit other UWTSD campuses to provide advice and guidance to colleagues.

ABOUT YOU

To be considered as a Social Media Officer you will need:

• A degree level qualification or equivalent.
• Previous experience of working in a marketing environment.
• Demonstrable experience of successfully creating content for corporate social media accounts.
• Demonstrable experience of planning, implementing and evaluating social media campaigns.
• Evidence of capability to prioritise effectively and manage multiple projects simultaneously.
• Ability to apply attention to detail.
• Experience of managing relationships with multiple stakeholders.
• Able to work as part of a team, in partnership with others, and unsupervised.
• Strong copywriting skills, recognizing the importance of tone of voice, with experience of writing for a variety of audiences.
• Excellent IT skills.
• Ability to communicate at a high level through the medium of Welsh oral and written. The ability to use the Welsh language at Level C1 CEFR 3.3 or higher (CEFR is the Common European Framework Reference for Languages). This means that you can understand a wide range of texts, and recognise implicit meaning. You can express yourself fluently and spontaneously using language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structured, detailed text on a range of subjects.
• Knowledge of effective communication practices and experience of drafting engaging bilingual marketing material.
• Recognises the need for and demonstrates appropriate confidentiality.
• Able and prepared to work flexibly, including travel between campuses and other locations when required.

It would be desirable to also have:

• Professional marketing qualification or another related field.
• Membership of a relevant professional association e.g. Chartered Institute of Marketing (CIM).
• Previous experience of working in Higher Education.
• Demonstrable project management experience.
• Experience of managing a budget.

BENEFITS

• Annual leave entitlement is 28 days’ annual leave per year, plus 8 bank holidays and 4 University closure days

Our employees get access to a comprehensive pay and benefits package in recognition of their valued contribution including:

• Competitive pay and pay progression.
• Generous annual leave allowance including Christmas/New Year closure.
• Pension scheme membership from USS to provide benefits for you and your family.
• Access to a benefits and wellbeing platform, with a choice of benefits to suit your needs, including electric vehicle salary sacrifice scheme and financial wellbeing services.
• Support for health and wellbeing, including access to on-campus sports facilities at discounted rates, occupational health, and counselling support services.
• Career and development opportunities, including support to gain further qualifications.
• Family-friendly policies that provide for flexible working, including enhanced paid maternity and paternity leave.
• Travel schemes, including the cycle to work scheme.

So, if you feel you could thrive and make an impact as our Social Media Officer, please apply via the button shown.

Please note, this application process does not include the option to submit a CV. Therefore, your application will be assessed based on your answers to the application questions only and, in particular, your Supporting Statement.

Note your correspondence language will be determined by the language you apply in. To apply in Welsh, please click ‘Cymraeg’ at the top right of the screen. 

Closing date: 6^th January 2025, 11:59 pm