Data and SEO Analyst

De Montfort University (DMU) is an ambitious, globally minded institution with a clear focus on delivering high-quality teaching and research. A culturally rich university with a strong commitment to the public good, it strives to maintain a stimulating, innovative and inclusive environment where staff and students can thrive.

Faculty / Directorate

Are you a data-driven SEO enthusiast with a passion for digital marketing? Join our Marketing and Communications team as a Data and SEO Analyst and play a key role in enhancing our university's online presence. In this permanent, full-time position, you'll report directly to the Associate Director of Web and Digital Experience, taking charge of developing and executing a cutting-edge SEO strategy that aligns with our strategic marketing goals. Your efforts will significantly help to boost the visibility and ranking of our web content, contributing to our overall digital success.

Role

As a Data and SEO Analyst, you will be at the forefront of optimising our digital footprint.

You'll conduct in-depth keyword research, perform comprehensive website audits, and collaborate with our Web team to refine on-page elements. Your strategic insights will drive the continuous improvement of our digital content, ensuring that it meets the highest standards of SEO best practices. By working closely with content creators, you will help shape SEO-friendly content strategies that engage and expand our audience organically.

Leveraging tools like GA4, Google Tag Manager, HotJar, SEMrush, and Ahrefs, you'll monitor and report on key web performance indicators, providing actionable insights to optimise our digital campaigns. You'll be responsible for the technical aspects of SEO, working alongside our Lead Digital Developer to ensure our website is technically sound and optimised for search engines.

Ideal Candidate

Staying ahead of industry trends and algorithm updates will be crucial, as you adapt our strategies to maintain and improve our search engine rankings. Your collaborative spirit will see you working with a diverse team, integrating SEO with broader marketing efforts like PPC, social media, and email marketing. Moreover, your commitment to ethical and environmental responsibilities will align with our university's values, promoting equality, sustainability, and respect within our community.

If you are ready to take on a role that blends analytical prowess with creative digital strategies, we invite you to apply for this exciting opportunity. Bring your expertise to our forward thinking team and help us achieve our goal of becoming a leading institution in digital engagement. 

Closing date: 8 December 2024

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