Campaigns and Content Senior Officer

About the Role
This exciting and varied role sits within the Marketing and Communications directorate of one of the UK’s leading universities. The team is responsible for marketing the profile of Queen Mary University of London, ranked 16th in the UK and a part of the highly regarded Russell Group. The postholder will play a key role in the attraction, recruitment, and nurture of students from the UK, EU and Overseas.

About You
You must have strong interest and experience in developing content across a multitude of channels including email marketing, paid and organic social and other digital channels including programmatic and paid search. Experience of working in Higher Education is highly desirable but not essential.

• Degree educated or suitable relevant work experience required.
• Strong understanding of CRM systems with skills and best practice knowledge in email marketing (Salesforce and Marketing Cloud are highly desirable).
• Digital native able to identify and engage with social media trends.
• Experience of developing marketing content strategies, content planning, production, and optimisation.
• Great copywriter and a keen eye for stand-out creative.
• Ability to generate performance reports and utilise results to optimise future campaigns.
• Strong stakeholder manager and team player.
• An understanding of UK and International student recruitment within higher education.

About Queen Mary
At Queen Mary University of London, we believe that a diversity of ideas helps us achieve the previously unthinkable.

Throughout our history, we’ve fostered social justice and improved lives through academic excellence. And we continue to live and breathe this spirit today, not because it’s simply ‘the right thing to do’ but for what it helps us achieve and the intellectual brilliance it delivers.

We continue to embrace diversity of thought and opinion in everything we do, in the belief that when views collide, disciplines interact, and perspectives intersect, truly original thought takes form.

Benefits
We offer competitive salaries, access to a generous pension scheme, 30 days’ leave per annum (pro-rata for part-time/fixed-term), a season ticket loan scheme and access to a comprehensive range of personal and professional development opportunities. In addition, we offer a range of work life balance and family friendly, inclusive employment policies, campus facilities and flexible working arrangements.

Queen Mary’s commitment to our diverse and inclusive community is embedded in our appointments processes. Reasonable adjustments will be made at each stage of the recruitment process for any candidate with a disability. We are open to considering applications from candidates wishing to work flexibly.

Valuing Diversity & Committed to Equality

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