CRM Officer

FTE: 1.0 fte (working 37 hours per week)

Salary: UH6 £32,296 pa to £34,866 pa with potential to progress to £37,999 pa by annual increments on achieving designated skills and experience.

Annual Leave: 25 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year

Location: MacLaurin Building, Hatfield, with the option of hybrid working

We’re looking for a detail-oriented candidate who can play a key role in assisting the Marketing & Communications department in building and optimising engagement with various internal and external audiences, with a particular focus on prospective student engagement. 

Main duties and responsibilities

The CRM Officer will assist the Marketing & Communications department and International Office in building engagement with prospective students, applicants, current students, staff, alumni and donors through the build and delivery of high-quality communications and effective use of Salesforce Marketing Cloud.

The role will involve system integrations, testing and training to support the delivery of CRM communication campaigns, including form building, email, SMS and in-bound and outbound calls. The post holder will liaise with marketing colleagues on the briefing process, review the requirements, build and update journeys, work on templates and forms as required, and analyse and report on the effectiveness against campaign objectives.

Skills and experience required

The post holder will have proven CRM experience and knowledge ideally from within the education sector. They should have a firm understanding of CRM practices, including segmentation, personalisation and automation and familiarity with data security and GDPR. Excellent communication skills and a high level of attention to detail are key requirements of the role.

Proven experience using CRM systems such as Salesforce, Dynamics or similar would be an advantage.

Qualifications required

The postholder should be education to a minimum of degree level or equivalent, or have a substantial level of appropriate experience. 

Please view the job description and person specification for a full list of the duties and essential criteria. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.

We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.

Contact Details/Informal Enquiries: Laura Arenas - Assistant Director (Admissions and Marketing), l.arenas@herts.ac.uk

Closing Date: 21 November 2024

Interview Date: TBC

Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts

Apply online via the above ‘Apply’ button.

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