Senior Marketing Officer (Postgraduate)

South Kensington and White City Campus - Hybrid

Full time - Open ended

About the role

Join Imperial College London as a Senior Marketing Officer (Postgraduate)! Be at the forefront of attracting the brightest STEM postgraduate students to a university ranked second globally by QS. You will lead innovative cross-platform marketing and advertising campaigns, collaborating with Content, Digital and Faculty Marketing and CRM teams to target, engage, and convert prospective students. This data-driven role is your opportunity to shape impactful marketing strategies and help us grow a diverse postgraduate community.

What you would be doing

As our Senior Marketing Officer, you will play a key role in shaping and executing our annual postgraduate marketing and advertising campaigns. You will work closely with the Marketing Manager (Campaigns and CRM), guiding the creation and management of campaign briefs that provide clear targeting, messaging, and performance targets that will be shared across the Marketing team. Your collaboration will ensure a seamless and multi-channel approach to attracting and nurturing postgraduate students through their admissions journey.

You'll be in charge of delivering global lead-generation advertising campaigns, working alongside our media agency to boost our pipeline of global prospective students. To drive student engagement and conversion, your creative input will be crucial in developing compelling marketing content, such as landing page and advertising copy and email nurturing campaigns.

A data-first mindset is essential, as you'll analyse campaign performance, using metrics to refine and optimise our strategies.

Additionally, you'll manage a Marketing Assistant, oversee budgets, and work with various internal teams to ensure our campaigns align with Imperial's strategic priorities and brand positioning and achieve a high return on investment.

What we are looking for

• Paid campaign expertise: Proven track record in planning and managing global advertising campaigns, with a strong analytical approach to optimising performance.
• CRM expertise: Skilled in utilising a CRM system to efficiently manage, track, and nurture leads.
• Data-driven mindset: Skilled in interpreting quantitative and qualitative data to guide marketing strategies.
• Digital marketing knowledge: Deep understanding of the digital marketing landscape, including content.
• Communication excellence: Exceptional written communication skills, adaptable across various platforms and audiences, with keen attention to detail in proofreading and copyediting.
• Project management: Strong organisational and project management skills, capable of handling multiple projects and meeting tight deadlines.
• Collaborative and strategic: Experience working within brand guidelines, with excellent interpersonal skills for building relationships and managing a team.
• Team Leadership: Experience in managing, motivating, and leading a team to achieve shared objectives and deliver successful outcomes. 

If you excel in these areas and are excited about joining a world leading university in London, we encourage you to apply!

What we can offer you

• The opportunity to continue your career at a world-leading institution
• Sector-leading salary and remuneration package (including 39 days off a year and a competitive pension)
• Career development and training opportunities
• A diverse, supportive team of marketing experts

Further information

If you have any accessibility requirements or application process queries, please contact Sabrina at Sabrina.Cleary@imperial.ac.uk

If you require further information or for an informal chat about the role please contact: Karan Nathan, Marketing Manager (Campaigns and CRM) at karan.nathan@imperial.ac.uk

Available documents

Attached documents are available under links. Clicking a document link will initialize its download.

• download: Employee Benefits Booklet.pdf
• download: Senior Marketing Officer Postgraduate Job Description.pdf

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