B2B Marketing Content Executive

Location: Lancaster (Carlisle Considered)

Contract Type: Fixed Term - Ends 31/07/2025

Expected interview date: 20 November 2024 

We are the University of Cumbria, for and from Cumbria and our localities, rooted in serving our communities, with people, place and partnership at our heart.  

Now is a very exciting time to be joining us because we are delivering a new "Towards 2030" strategic plan focused on making the most of our three most valuable assets; People, Place and Partnerships, to become a catalyst for economic well-being for our region, nationally and internationally.  

As part of our dynamic and ambitious Marketing and Recruitment Directorate, reporting to the Head of Campaigns and working closely with our Marketing & Student Recruitment & Apprenticeships Teams, you will play an integral role in the planning, development and delivery of high-quality B2B market plans and campaigns to meet targeted expectations.
  
The University of Cumbria’s Marketing Team is responsible for the strategic development and implementation of market plans and campaigns with high production standards to deliver our B2B/C, student / apprentice value proposition through our multi-channel mix approach. 
  
With a degree or equivalent in Marketing or a related subject, you will contribute to the development and management of the University of Cumbria’s presence, particularly in the digital environment supporting a wide range of marketing and recruitment activities against Employer/Business focused market and campaign plans, including maximising engagement and working with colleagues to create and collate digital content; and monitor and report on competitor marketing activity.
  
Competent at managing projects and timescales, you’ll be organised and logical in your approach. Embracing collaborative working and engagement with key stakeholders across our university campuses. 

Informal Enquiries: Sali Midjek-Conway | Head of Campaigns & Content | sali.midjek-conway@cumbria.ac.uk

We offer a comprehensive set of staff benefits which includes a competitive salary, 35 hour full-time working week, 33 days holiday plus bank holidays, hybrid working in line with business need, and an excellent pension scheme with 8% employer contribution.

For more information about the University of Cumbria, click here.

We encourage applications from the broadest range of society, including all under-represented groups with particular emphasis on Black, Asian and Minority Ethnic candidates, who are currently under-represented in our University and in comparison, to the sector.

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