Digital Analyst (Maternity cover)

University of East London

Founded in 1898, we at the University of East London (UEL) are proud to change lives through education. Our goal is to advance industry 5.0 careers-first education and provide a clear path to the jobs and opportunities of the future. We’re committed to driving diversity in the 5.0 talent pipeline, working in partnership to promote talent wherever it is found and creating a balanced, inclusive, and green future.

But we can't achieve this goal alone. We need forward-thinking, innovative, and curious individuals like you to join our community and help us craft our future. As part of our team, you'll have the opportunity to work with a diverse range of people who share your passion for creating positive change. We’re an inclusive and welcoming community that is constantly moving forward, never satisfied with the status quo.

About Us

The External Relations Directorate brings together an integrated Communications & Engagement and Student Recruitment & Marketing service.

We are looking for forward-thinking, digitally competent, innovative, curious, high-energy, self-aware people who are passionate about making a positive difference and thrive in an inclusive and diverse university community. We seek individuals who not only enjoy working in an agile environment but also demonstrate a willingness to embrace modern technology and transformational change. Together, we aim to cultivate a culture of 'continuous new', staying updated with emerging technologies and best practice across the sector.

Apply now and help us engage and recruit the next generation of learners.

About the Job

We are seeking a personable and detail-oriented Digital Analyst to provide data analysis and insights to inform the strategic and day-to-day use of our digital channels for student recruitment. They will provide specialist professional advice and guidance to colleagues within the wider External Relations Directorate and deliver data insight to ensure our online activities are targeted and measured effectively. 

The ideal candidate will have a strong knowledge of tracking and reporting on ROI for digital marketing activity using Google Analytics 4, Google Tag Manager, and data visualisation tools such as Looker Studio. They should have excellent communication skills with the ability to explain, present, and advise on data insights to colleagues at all levels.

Familiarity with Dynamics CRM and Power BI is desirable.

Informal enquiries can be addressed to Chris Howard, Head of Digital at c.howard@uel.ac.uk

About You

• A high level user of Google Analytics and Tag Manager
• Knowledge of SEO, PPC, CRO and other Marketing concepts
• Experienced in measuring the ROI and effectiveness of marketing campaigns (email, PPC, paid and organic social media)
• Experience in producing analytics reports and dashboards using data visualisation tools such as Looker Studio or Power BI.
• Able to interrogate data and draw actionable insight against KPIs.
• An understanding of data protection, GDPR, consent and its impact.
• Ability to communicate complex ideas to both marketing colleagues and other team members 
• A team player who can embrace change, prioritise effectively, and is comfortable learning and adapting to modern technologies and ways of working.

For more details see the full job description.

Benefits Package

Here are UEL we understand it’s about more than just a salary. It’s about the entire package on offer along with our excellent work environment and inclusive culture. We know the market rates for this vacancy and will offer a genuinely competitive salary DOE. 

Our amazing benefits includes:

• We care deeply about your wellbeing and our benefits include: 20% pension (4% from you, 16% from us)
• 25 days holiday (3 additional days over Christmas) plus bank holidays and 
• We’re always open to considering flexible working arrangements. 
• We have a discretionary and non-contractual shared success bonus scheme with a value of up to £5,000, 
• 3 times base salary life assurance, 
• A cashback healthcare scheme and a wide variety of other generous benefits including discounts on: Apple and Samsung products, holidays, clothing, fitness, lifestyle, dining out and weekly shopping.

Equal Opportunities

UEL is an inclusive equal opportunities employer and are proud of our Equality, Diversity, and Inclusivity achievements, including: zero gender pay gap, members of Stonewall and have won Athena Swan awards. We expect all employees of UEL to accept our EDI policy and will not tolerate discrimination in any form.

So, if you’d like to take your career to the next level with us here at the University of East London and are inspired by our environment and committed to success, we want you to apply today