SEO Content and Brand Copywriter

Are you an experienced content writer searching for a role where you can shape and enhance a leading continuing education provider's online presence? Do you excel at crafting compelling content that resonates with diverse audiences while staying true to brand guidelines? If you're passionate about leveraging your writing prowess to drive engagement and elevate user experiences, we're eager to connect with you!

Continuing education is currently one of the most exciting, prominent, and fastest moving fields in UK-based and global higher education. The University of Cambridge Institute of Continuing Education (ICE) is an established leader in the field, tracing its roots back to 1873. We deliver high quality and distinctive educational programmes for adult learners, predominantly studying on a part-time basis, for either personal enrichment or professional development. You will be welcomed by a warm and supportive team who are passionate about what we do.

In this position within the External Engagement team, you will play a pivotal role in executing our 2021-2025 strategy, ensuring our online content aligns seamlessly with our organisational goals and captivates our target audiences, including adult learners at all life stages. You will take the lead in creating clear, concise, and compelling website content that reflects our tone of voice guidelines and enhances user experience through SEO optimisation.

You'll also work collaboratively with subject matter experts to ensure content accuracy and consistency across platforms, providing a strong steer to stakeholders at all leaders on aligning content with our strategic objectives. Your role will be crucial in maintaining website content processes, ensuring compliance with brand standards and regulations while continuously seeking opportunities for improvement on industry best practices.

This position is based at Madingley Hall, just outside Cambridge. We practice a hybrid working model and the successful candidate will be expected to be in the office for two days a week.

We are happy to consider flexible working arrangements, as are reasonably necessary for the proper performance of your duties. Your times of work should be agreed between you and your manager.

Benefits include: 

• 36 days annual leave, inclusive of Bank Holidays 
• Defined benefits pension schemes 
• Flexible working options 
• Family-friendly initiatives 
• Career and Professional development opportunities 
• Support for health & mental wellbeing 
• Discounts on shopping 
• Rental deposit scheme 
• Public transport season ticket loans 

Informal enquiries are encouraged and can be made to Chang-Xi Sun, Digital Project Lead: chang-xi.sun@ice.cam.ac.uk.

Questions about the application process may be directed to: ICEHRAdministration@ice.cam.ac.uk. 

Fixed-term: The funds for this post are available for 2 years in the first instance.

Once an offer of employment has been accepted, the successful candidate will be required to undergo a health assessment.

Applications are welcome from internal candidates who would like to apply for the role on the basis of a secondment from their current role in the University.

We welcome applications from individuals who wish to be considered for part-time working or other flexible working arrangements.

To apply online for this vacancy and to view further information about the role, please click on the Apply button above.

Please quote reference EA42065 on your application and in any correspondence about this vacancy.

The University actively supports equality, diversity and inclusion and encourages applications from all sections of society.

The University has a responsibility to ensure that all employees are eligible to live and work in the UK.

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