Head of Marketing

Education for Industry Group 

Electra House – London, EC2M 6SE

About the Role:

Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, to deliver job-ready graduates in the fashion, retail and beauty sectors.  

EFI Group are looking for a ideally dynamic Head of Marketing to play a key role in driving our growth strategy, predominantly focussed on the Fashion Retail Academy and the London College of Beauty Therapy.  Reporting to the Director of Marketing & Sales, you will be responsible for supporting the Marketing team to deliver impactful digital, social, content, offline advertising and event campaigns. Success in this role requires the ability to build high-performing, goal-driven teams that deliver real impact.

Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for brand awareness, digital engagement and event attendance leading to applications and enrolment. You will have a proven track record of successfully launching new products and driving growth in the market to achieve our targets.

You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager with a wider team remit of 18 staff.

About You:

• Qualifications: Ideally you will hold a BA (hons) degree in marketing or relevant subject and/or significant experience in a marketing management role.  A role within the education sector would be an advantage
• Experience: Proven track record in delivering successful digital marketing and social media campaigns, with experience in team leadership and CRM systems (preferably Microsoft Dynamics).
• Expertise: Strong knowledge of SEO, PPC, keyword research, and advanced proficiency in tools such as Google Analytics, Google Ad Manager, Power BI, HubSpot, and SEMrush.
• Passion: A natural collaborator with excellent relationship-building and interpersonal skills, driven to work effectively across diverse teams and stakeholders.
• Attributes: You will be an enthusiastic and positive leader, a quick thinker who is agile and able to multi-task.

Why EFI?

We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:

• Funded professional qualifications and a personal growth allowance
• Generous and flexible leave options, including an around-the-world trip after five years of service
• Market-leading family-friendly pay, including six months of fully paid maternity, adoption, and shared parental leave
• Monthly wellbeing allowance and financial loan options to support your financial health

Salary:

Competitive salary

How To Apply/Next Steps:

Please apply via our website by clicking the 'Apply' button and upload your completed Application Form. Please find the link to our application form here: EFI Application Form

Closing Date:

8 am on Tuesday, 1 April 2025. 

More Information/Contact us:

For more information about the EFI Group, visit our website and refer to the job description.  

Please contact recruitment@efigroup.ac.uk for further information.

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