Senior Student Marketing & Recruitment Officer (Digital)

Hours: 37.5 hours per week

Contract Type: Fixed Term (22 months)

Job overview

The Senior Marketing & Recruitment Officer (Digital) will be responsible for supporting all digital marketing and recruitment activity for the Division of Education & Training – bringing their technical expertise and experience to support each stage of the applicant journey and a wide variety of digital channels and tools, in order to help maximise the recruitment potential of our wide-ranging education and training programme. 

To achieve this, the post-holder will take ownership of various key areas of activity – including supporting our website, creating and managing conversion-focused automation journeys, briefing and monitoring digital advertising campaigns, and taking a lead on structuring and maintaining our marketing database. Target and data focused, with a keen eye for detail, they will seek out opportunities to optimise and iterate processes across all areas of activity, offering actionable insights and recommendations based on their in-depth analysis and reporting. The postholder will also play a key role in bringing various digital projects to fruition, including the acquisition and implementation of a new CRM System – helping to establish innovative and future-facing ways of working for the wider team. 

Main duties of the job

• Lead on the development of up-to-date processes and procedures to ensure consistency and clarity across all areas of digital marketing activity. 
• Support the maintenance of an accurate, up-to-date database of marketing contacts. 
• Proactively support the maintenance and development of the Education & Training website. 
• Develop and oversee a suite of automation journeys, continuously monitoring performance to optimise efficacy. 
• Take a lead on briefing, monitoring and evaluating digital advertising campaigns, with the support of Student Marketing & Recruitment Managers, and external agencies. 
• Support campaign activity across a range of digital channels, including web, email and social media.
• Undertake digital graphic design work as required, using design software such as Adobe InDesign and Canva and adhering to brand guidelines. 
• Contribute to the management of shared inboxes and social media accounts when required. 
• Produce and present regular analysis and reporting on digital marketing activity. 
• Support various high-priority digital projects, including the acquisition and implementation of a new CRM System within the coming academic year. 
• Work collaboratively with colleagues across the Student Marketing, Recruitment and Admissions team, as well as the Digital Communications Manager supporting the wider activity of DET – including participating in events outside of normal working hours. 

Working for our organisation

About the Directorate of Education & Training (DET)

At the Tavistock and Portman NHS Foundation Trust, we are proud to be one of the largest providers of mental health education globally and the only NHS Trust registered with the Office for Students. Through our Directorate of Education & Training (DET) we offer over 100 education and training courses to more than 4,000 students, including postgraduate master’s and doctoral-level programs, which are currently validated by university partners. Our unique clinician-tutor model and multidisciplinary approach allow us to train a wide range of professionals, including clinicians, social workers, nurses, and teachers. 

The Trust develops and delivers training initiatives that meet the needs of a modern health and social care sector and is responsive to policy and initiatives from government and other relevant agencies. The Trust is a welcoming and supportive organisation committed to ensuring its student body is diverse and reflects the populations its trainees will be working with. Its offer, provided through a range of platforms both digital and face to face, includes postgraduate programmes, CPD courses, and bespoke training for organisations. 

Detailed job description and main responsibilities

Please see the person specification/job description for a detailed description of main responsibilities. 

For further details / informal visits contact:

Name: Isabella Dziedzicki

Job title: Student Marketing & Recruitment Manager

Email address: IDziedzicki@Tavi-Port.nhs.uk