Digital Communications Officer (Maternity Leave Cover)

Contract: Full-Time, 12-month contract 

Purpose of the post

This role is a key member of the Communications and External Affairs team at HDR UK, working with colleagues across the Institute and the wider UK health research sector.

The Digital Communications Officer will be responsible for delivering our day-to-day social media, newsletter and marketing output across all of HDR UK’s activities. Our audiences include patients and the public as well as those in the health data sector.

Your insight and expertise will increase our reach and impact across our digital channels at HDR UK and help us achieve the Institute’s strategic objectives.

This is a fantastic opportunity for someone with a deep interest in health/science research and great enthusiasm for digital communications and social media, showing strong writing skills and creative marketing ideas. This is a 12-month post covering for maternity leave elsewhere in the team. 

Responsibilities

• Work with various stakeholders to create compelling and engaging content in a variety of formats on HDR UK’s strategic priorities, in line with our communications strategy and brand guidelines
• Manage the content planner
• Carry out day-to-day management, monitoring and content creation for our social media accounts on LinkedIn, Instagram and X
• Work with the Digital Content Manager to support others at HDR UK who manage social media accounts, providing updates on trends, platform changes, training opportunities, and campaign plans.
• Provide marketing support to teams across HDR UK and help achieve our strategic goals and objectives, including:
  • Support our Capacity Building team in marketing our offering of training courses, internships and postgraduate opportunities to health data scientists
  • Work with the Technology team in the marketing of our products to specialist audiences, especially the Health Data Research Gateway
  • Work closely with the Events Manager on marketing our busy events programme
  • Work with Patient and Public Involvement and Engagement colleagues to ensure our digital marketing is shaped by patients and the public
• Create, compile and distribute our main email newsletters, HIVE and the Gateway newsletters
• Support other email marketing needs and communications using our Hubspot CRM system
• Publish engaging content on Health Data Research UK’s websites and work with teams to make sure web content is up to date
• Work with the Digital Content Manager to review analytics across our digital communications channels and on specific campaigns, and use these insights to develop content and improve our communications 

Person Specification

• Significant experience in a digital communications or marketing role
• A strong understanding of science or health research and the ability to translate complex, technical information into accessible communications copy that meets a variety of audiences’ needs
• Experience of website publishing using a content management system (CMS)
• Ability to produce visual digital content using tools such as Canva
• Excellent editorial and proofreading skills, with strong attention to detail
• Strong interpersonal skills
• Ability to prioritise a wide range of demands and requirements
• Excellent IT skills with the ability to use digital software such as WordPress, HubSpot, Adobe

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