Marketing Director - TLG College

Reporting to: Managing Director

The Language Gallery (TLG) is a leading provider of English language courses and Certificates of Higher Education, located in the vibrant cities of London, Birmingham, and Nottingham. We pride ourselves in our student-centric approach to teaching and interactive style to learning, ensuring that all students feel welcomed and supported. Each of our schools is centrally located, offering a strong sense of community to help students settle in quickly and comfortably.

At TLG, we are committed to providing equal opportunities for all staff and students, celebrating multiculturalism, tolerance, and academic excellence. Join our team and contribute to an inclusive and dynamic educational environment that empowers individuals to achieve their full potential.

What we offer our colleagues:

• My Rewards Hub – handpicked discounts and deals from a wide and ever-growing list of providers.
• Employee Assistance Program (EAP) – a dedicated 24/7 access platform
• A great Refer-A-Friend (RAF) scheme in operation.
• Socials via ‘GOSH’: We love to celebrate events, our successes and recognise our colleagues for their contributions.
• Eyecare vouchers
• Various other benefits on offer from being part of Global University Systems (GUS) education network.

The Marketing Director has a critical role in the development of brand strategy, taking overall accountability for the development, maintenance and growth of the TLG brand portfolio. The person in this role will be responsible for all brand and marketing propositions and delivery of key revenue growth and budget management.

The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, lead quality, business plans, revenue forecasts and ROI) for all current and new revenue generation initiatives and campaigns (via all online and offline marketing channels).

The Marketing Director will work with the College Managing Director, Chief Marketing Officer and Co-CEOs to agree and lead on revenue and student generation targets of the brand / product; and regularly report on the performance of set targets for the Marketing Team (Affiliate, Digital, Offline and Social), as well as working alongside with the Direct Sales Teams against such agreed targets.

They will also develop, report and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all activities are carried out profitably and all campaigns are optimised to ensure lead quality, ensuring all deadlines are met. They will also ensure continued alignment with the budget, lead and student targets as well as with all agreed SLA’s and KPI’s and in accordance with brand requirements.

The Marketing Director will ensure accurate and standardised reporting is carried out and will develop and maintain relationships with internal and external stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as to identify, agree and implement an integrated marketing plan to foster an effective marketing approach.

In addition to the responsibilities listed above, from time to time there may be a requirement to perform other duties as outlined by the Managing Director, CMO, & Co-CEOs

• Delivering and enhancing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of relevant services team(s) across all marketing channels
• Managing the Marketing budget for all marketing activities with a focus on lead generation, conversion and meeting all student and revenue targets, with focus on effective and profitable targeting through the funnel.
• Enhancing ‘Customer Relationship Management’ processes and technologies.
• Ensuring all brand and marketing activities are aligned to the overall strategy, including nurturing, go to market optimisation and improving efficiencies.
• Increasing brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media
• Reviewing and where necessary agreeing relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity and lead generation.
• Overseeing the effective development of the TLG marketing team to ensure that they hold a solid knowledge and understanding of the company’s product portfolio and are effectively utilizing all marketing channels, in line with KPI’s and lead and revenue targets
• Agreeing on marketing forecasts and team targets across a 12-month period and to align the business plan, accordingly, responding to market forces.
• Managing commercial relationships with external parties, reviewing contracts and ensuring value for money across all activities

• University Degree in Marketing or Business
• Extensive experience in a Marketing Management position, ideally where there was a significant focus on Brand Redesign, Business Development and growth
• Strong Project Management and Performance Measurement Skills
• Strong branding knowledge and evidence of successful lead generation campaigns, alongside multi-channel budget responsibility
• Exceptional knowledge of marketing strategies, forecasts, Concepts and a history of hitting targets,
• Strong understanding and previous experience of working with CRM
• Excellent written and verbal communication skills
• Solid business acumen, management and problem-solving skills

Please note: Candidates must have the right to work in the UK. Only applicants shortlisted for interview will be contacted. We reserve the right to close this vacancy early if we receive sufficient applications for the role. We do not offer visa sponsorship.

It’s quick and easy to apply for a role at the TLG. Just click on the apply button above. All you’ll need is an up-to-date CV to express your interest in the role.

We acknowledge receipt of your resume for a position at TLG and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.

TLG is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.