Lecturer in Brand Management (Part-time)

Boston University Global Programmes – Study Abroad

Study Abroad, a division of Boston University Global Programs, is responsible for developing and providing opportunities for undergraduate study around the world. BU Study Abroad offers students from Boston University and over 100 other colleges and universities 200+ programs, 30+ cities, and 20+ countries. Boston University was one of the first universities in the United States to send students abroad, and the first university to offer study abroad internship opportunities on several continents. The range of subjects covered includes Advertising and PR, Computer Science, Economics & Finance, Film, Radio, Journalism, Mathematics and Statistics and Psychology and Health Sciences. 

Mission Statement

The mission of Boston University Study Abroad is to offer excellent, innovative, and diverse cross-cultural learning experiences for all students. Our study abroad programs cultivate the intellectual, professional, and personal qualities necessary for success in an increasingly interconnected world. 

Role Outline

Boston University Study Abroad London is seeking a lecturer to teach a popular elective course in Strategic Brand Management in the UK Context as part of our Spring 2025 London Internship Programme for American study abroad students. Starting in mid-February, teaching is for 9 weeks on Mondays (AM or PM slots) or Fridays (AM or PM slots) amounting to 40 classroom contact hours in total, plus final exam coverage for the course, which concludes on 23rd April. 

Elective B classes are taught on Mondays or Fridays. Monday classes are scheduled for 24^th February; 3^rd, 10^th, 17^th, 24^th and 31^st March; 7^th, 8^th, 14^th and 22^nd April. Alternatively, Friday classes are scheduled for 28^th February; 7^th, 14^th, 21^st and 28^th March; 4^th, 10^th, 11^th, 17^th and 23^rd April. The final exam is scheduled for 24^th April. Additionally, 15^th April is reserved as a contingency teaching day, to be utilised if any lectures cannot be delivered as planned during the academic calendar. 

This is a temporary appointment with the potential to be renewed. 

See https://www.bu.edu/abroad/programs/london-internship-advertising-marketing/ for details on BU Study Abroad London.

Strategic Brand Management in the UK Context:

This course provides students with a theoretical and working knowledge of the role that brands and brand management plays in helping today’s organisations achieve their marketing and corporate goals, with a particular emphasis on business and marketing environments in the United Kingdom. The course investigates the origin and rationale for brands, explains how brands create value for consumers, organisations and society at large and introduces the concept of brand equity. Students will examine in detail and acquire working knowledge of the strategic brand management process involving the design and execution of marketing programmes to build, measure and manage brand equity.  

Required Skills

The successful candidate will be a highly competent lecturer, possessing both significant professional experience and teaching expertise in Brand Management. They will hold a minimum of a Master’s degree in a relevant discipline. Applicants should demonstrate excellent cross-cultural communication skills and experience in teaching undergraduate students, preferably including American & international students.  

To apply, please send your CV with a covering letter via the 'Apply' button above. Your letter must explain concisely your suitability for the role in terms of your teaching expertise and industry experience.         

Review of applications will begin immediately, with a closing date of Sunday 12^th January. Initial interviews are expected to be held from the week commencing Monday 20^th January. 

Candidates must have the unrestricted right to work in the UK. 

Boston University is an affirmative action/equal opportunity employer, committed to increasing the diversity of our faculty. Members of under-represented groups are encouraged to apply.