Apprenticeship Projects Marketing Manager

This is a fixed term contract until 31 July 2025

About the school or department

The External Relationships team is an integral part of our marketing and student recruitment department led by our Chief Marketing Officer (CMO). The ER team has responsibility for a wide portfolio of activities including Apprenticeships, Executive Training, Business Support, External Communications and Global Partnerships; all with a focus on attracting new learners to the institution. Following a successful bid for funding from the Office for Students, in 2024 / 25 University of Gloucestershire will be engaging in promotional and outreach activities designed to increase learner numbers on some of our degree apprenticeship programmes. The purpose of this role is to build and deliver impactful and successful marketing campaigns to ensure that we meet our learner targets whilst extending the reach of the apprenticeship offer amongst our target audiences.

About the role

This is a key role that will, working with the wider team, drive forwards the OFS funding secured and ensure that the project remains on target, creating a compelling and engaging strategy that will support the recruitment of leaner numbers via both employer and learner facing communications.

This role will cover a range of marketing responsibilities including:

• Creation and delivery of integrated marketing campaigns and associated reporting
• Delivery of a range of stakeholder events
• Budget management and reporting
• Liaison with the wider institution to ensure internal communications are in place and effective
• Content creation and social media campaigns.

The postholder will be working with an incredible and established team of professionals and will also enjoy working with wider stakeholders throughout the University to ensure project success.

The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Leader, guaranteeing an interview to everyone who meets the definition of disability set out in the Equality Act 2010 and the essential criteria contained within the person specification.

Contact details

If you would like to discuss any aspect of this role please contact either Alexandra Cottrell or Raines Williams on 01242 715400.

Key dates

Closing date: 13 October 2024

Interview: 22 October 2024

To avoid disappointment please apply early, should we find a suitable candidate we will close the advert.

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