Marketing and Communications Manager

Start date: October/November (or asap) 

About Us 

David Game Higher Education (DGHE) is an independent college based in the centre of London offering BTEC HND, Top-Up and Degree courses in business, health and social care, public services and criminology, and digital & creative technologies.
DGHE is the Higher Education division of David Game College Group, which was founded in 1974 and has consistently delivered the best quality teaching to ensure student success. Nearly half a century after its foundation, the David Game College Group has grown into one of the UK’s leading independent providers of education, offering courses within the UK and abroad. Registered with the Office for Students (OfS), DGC has been awarded the QAA Quality Mark for exceeding UK expectations for quality and standards.
DGHE offers a vibrant, practical and inclusive learning environment that supports students to thrive, reach their full potential, and advance their careers. Since DGHE’s foundation in 2013, the college has evolved to deliver high-quality, empowering education. We welcome students and staff from all backgrounds. 

About You

As Marketing and Communications Manager, you will join a team of Higher Education marketing and communications professionals tasked with recruiting UK and International students, as well as communicating effectively with internal audiences and partners, managing events and maintaining various online and offline channels.

The purpose of this position is to manage day-to-day operations of the marketing team at DGHE, which serves to continuously engage our students, staff and community partners, as well as recruit new students to our institution – both home and abroad. The role supports and line manages Digital Marketing, Events and Outreach personnel, coordinates closely with Admissions and reports to the Head of Marketing and Communications at David Game Higher Education (DGHE).

You will plan, coordinate, implement, measure and evaluate various campaigns targeting local communities and international markets, working with colleagues to nurture existing networks, manage the sales funnel (CRM), develop and implement all marketing and communications activities.

The Marketing Manager ensures that our brand reputation and campaigns are maximised for key audiences and supports the team to meet all our marketing and communications goals as outlined in our Marketing Strategy, including lead generation and conversion. You will also play a key role in developing and executing DGHE’s new international recruitment strategy for new post-graduate courses.

MAIN DUTIES

• Oversee international recruitment: work with in-country staff as well as DGC Group and international partners, agents, contractors and service providers to develop and implement campaigns, manage various marketing channels and other activities, generate leads and follow up to meet sales targets and ensure a quality experience for applicants.
• Manage Daily Workflow of Marketing and Communications Team
• Manage Advertising/Media Campaigns
• Development and implementation of Recruitment Marketing Strategy
• Managing the Marketing & Communications Budget
• Digital Marketing and Communications
• Events Management and Community Outreach
• Support Content Production
• Work with the Admissions team
• Manage network of Recruitment Agents
• Monitoring and evaluation of marketing activity

To apply please send a detailed covering letter and CV via the 'Apply' button above, where you will also be able to view the full job description and person specification.

Note: The covering letter should include a summary outlining your experience with a particular focus on your background in international marketing and recruitment.

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