Campaign Specialist

Applicants are expected to submit a CV and covering letter.

We reserve the right to close the advert early if a satisfactory amount of applications have been received.

About Us

At the University of Hull, we’ve been challenging people to think differently for almost 100 years. At Hull you can expect academic excellence, state of the art facilities and the chance to play your part tackling the big issues facing humanity. We are research leaders in clean energy, flood resilience, cancer and wound care and the fight against modern slavery. We change the world for the better. We believe in a hands-on and personalised approach to learning, where everyone is empowered to develop the competencies, skills and knowledge they need to grow and flourish. We are proud to be part of Hull; a city that epitomises northern warmth. Together we’re enabling people, organisations and businesses to thrive here, and around the world. Working in collaboration with colleagues internally and externally, our passionate Marketing team (part of our Marketing and Student Services Directorate) strives to develop a data and insights-led approach to Marketing, driving performance across a range of audiences and channels, while reflecting our new identity and brand.

The Role

As Campaign Specialist, you will lead the overarching campaign delivery, owning budget planning, meeting key deadlines, and washups of the end results. You will be a champion of our identity and brand, and approach campaigns with an audience first mindset. As the key point of contact for our suppliers, you will build excellent relationships to enable a great level of service and the identification of any additional opportunities For more information about the University of Hull, please visit https://www.hull.ac.uk/

Specific Duties and Responsibilities of the post

1. Responsible for planning, executing and optimizing the media budget to hit student recruitment KPIs
2. Lead overarching campaign delivery – be the owner of key deadlines and ensuring all deliverables are briefed and delivered on time
3. A hands-on approach to working across all marketing channels including TV, Radio, Affiliates, OOH and Digital
4. Working closely with our suppliers, including advertising agencies and affiliate partners, agreeing media bookings, raising POs, sharing insights and ensuring end activity matches back to brief
5. Work closely with the internal Creative Team to agree asset requirements for the campaign including images and video
6. Practice cross-team working to ensure the campaign is consistent across all channels.
7. Measure campaign success and contributing results into wider Marketing reports
8. Support Performance Marketing Manager with required A/B testing across platforms/channels
9. Build key relationships with internal and external stakeholders 10. Act as a champion for the Universities new identity and brand, ensuring final product embodies the brand verbally and visually.
10. Support University events as and when required, including open days. This will require occasional weekend working.

For an informal conversation regarding the post please contact Catie Winter c.winter@hull.ac.uk

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