Director of Marketing

Hours per week: 37.5

Advert closes midnight on: 27/07/2024

About the role

We are committed to excellence and innovation in education and research and with a rich history and a forward-thinking approach, we strive to make a significant impact both locally and globally. Our mission is to inspire, nurture, and develop talent to create knowledge that transforms lives.

The University of Leicester is seeking a highly experienced Director of Marketing to lead our marketing activities. The successful candidate will develop and implement sector-leading marketing campaigns that enhance and stretch the institution’s brand locally, nationally, and internationally. This pivotal role requires expertise in both domestic and international student recruitment marketing, along with the ability to promote and integrate reputation marketing to effectively position the University’s world-leading research.

The Director of Marketing will oversee the Digital Engagement and Content (Website), Brand and Studio, Student Recruitment Marketing (including Recruitment Events), Research & Corporate Marketing, and Marketing Insight and Special Projects teams. Reporting to the Director of External Relations you will work collaboratively with the Director of the Future Students Office, the Director of Communications and Engagement and the Director of the Attenborough Arts Centre. You will have responsibility for the Brand, Marketing and Digital Engagement teams, circa 40 FTE and will oversee this department by providing day-to-day management direction to meet deliverables and build professional skill sets.

This is a senior leadership position that offers the opportunity to make a significant impact on the University of Leicester’s brand and reputation. The role demands a proactive and innovative approach to marketing, with a focus on achieving measurable results. If you have the expertise and passion to drive our marketing strategy to new heights, we encourage you to apply and join our dedicated team. The University of Leicester is committed to fostering an inclusive environment and encourages applications from all qualified candidates.

About you

Ideally, you will have significant experience in strategic marketing at a senior level within a large, complex organisation, preferably including experience in higher education. A deep understanding of integrated marketing, including new and emerging communication technologies, is essential.

You will bring brand management and development experience from a large organisation and have a proven track record of successfully managing all aspects of large, complex, organisational-wide projects from inception through to completion. Your extensive experience in leading, motivating, and developing a team of professionals will support a positive and entrepreneurial culture within the department.

A clear understanding of the student recruitment and admissions cycle is crucial. You should have experience developing highly creative solutions and campaigns, with the ability to lead creative teams to deliver successful outcomes. Additionally, a demonstrable understanding of the higher education sector, including current challenges and the international context, is essential for this role.

Additional information

Informal enquiries are welcome and can be made to Kerry Law, Deputy Vice-Chancellor (Professional Services) on kerry.law@leicester.ac.uk.

First Stage interviews for this position are anticipated to be held on 28 August 2024, remotely via Microsoft Teams.

Final Stage interviews are anticipated to be held on 20 September 2024 on Main Campus.

The University of Leicester has been changing the world, and changing people’s lives, for 100 years. When you join us, you’ll become part of a community of Citizens of Change, which includes not only our staff and our current students but also thousands of Leicester graduates around the world.

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